[Hiring] Digital Marketing Copywriter @Explore Learning

Role Description

We're looking for a skilled digital copywriter who can catch a parent's attention, keep them reading, and encourage them to join Explore Learning. This role is a permanent three-day-a-week position in our marketing team, working closely with the owners of each channel. You’ll write digital ads, website and landing pages, and blog posts for parents who find us through search, then review the results and improve your work.

What you'll be doing

• Paid ads: headlines, primary text and descriptions for Meta and Google, with enough variants to test properly.
• Website and landing pages: homepage, product and campaign pages, pricing and FAQ copy for our paid and organic traffic, each consistent with the channel or ad that brought the parent there.
• Blog and organic: articles and free resources built around what parents search for, written from keyword briefs with internal links to a clear next step, and existing articles updated or merged where that earns more than writing new ones.

How you’ll work

• Get to know our different audiences: what they search for, what worries them and what matters most when they consider tuition.
• Write each piece for one parent, one objection and one action, rather than everything we could say.
• Find different angles on the same proposition for different products and parents: SATs, 11+, GCSE, and those who've never considered tuition.
• Adapt our hero campaigns to each channel and write to key moments in the school year and giving parents a reason to act now.
• Propose A/B tests on headlines, hooks, CTAs and page structure to channel owners and write distinctive variants, then document the insight from each test and use it to recommend next tests or iterations.
• Work with the Brand Copywriter, channel owners, designers and the digital team to deliver copy that’s on brand and accurate and drives results.

Qualifications

• 2+ years writing acquisition, performance or direct response copy, in-house or agency side.
• A portfolio with landing pages and paid ad copy in it, and evidence of how it performed.
• Excellent written English & communication skills, with the attention to detail to make sure every word, fact and claim is right before it goes live.

Requirements

• You know how to write concisely and to character limits. When needed, you can share an idea in just eight words.
• You focus on the reader's problem first, not just the product's features, and you can explain why your copy works.
• You know how copy works differently on search, social, landing pages and blog, and you adapt it to where the parents are in their decision.
• You can write to a brief, meet deadlines, and handle a high volume of work.
• You can prioritise requests from several channel owners and say plainly what fits in the time available.
• You can use SEO briefs and keyword data but still write copy that parents want to read.

Benefits

• Enjoy 22 flexible annual leave days (pro rata) + bank holidays + 4 gifted days when centres are closed at Christmas.
• You’ll have an additional 3 paid days you can take for a personal or religious celebration, wellbeing or a volunteer day.
• You'll also receive additional holiday time based on your length of service.
• Benefit from staff discounts including gym memberships and sportswear, free 16-25 or 26-30 railcard, free counselling services, access to My Possible Self (a wellbeing app), a cycle to work scheme, and a discounted Tastecard.
• An additional length of service reward will give you access to private health insurance with Vitality.
• We offer fully subsidised tuition for the children of all salaried staff and 50% off Explore Learning membership fees for all immediate relations of staff members.
• Take advantage of our referral bonus offering, payroll giving scheme, enhanced parental leave, and pension options.