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Marketing
Demand Generation Manager
@BitSight Technologies
[Hiring] Demand Generation Manager @BitSight Technologies
Mar 20, 2025 - BitSight Technologies is hiring a remote Demand Generation Manager. đź’¸ Salary: us$105,000 to $120,000 annually. đź“ŤLocation: USA.
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Role Description
Bitsight is seeking an experienced marketer to drive demand generation programs for North America Enterprise and Key Accounts ($750M+ ARR). This role will lead regional campaign execution, working closely with marketing, sales, and product teams to engage high-value target accounts through multi-channel strategies.
Essential Responsibilities Include:
-
Regional Campaign Execution & Localization
- Lead North America Exposure Management demand programs aligned with the FY26 NA Target Account List (TAL) and Account-Based Experience (ABX) strategy.
- Work closely with the Global Integrated Campaigns team to adapt messaging, content, and multi-channel tactics (e.g., digital, nurture email, thought leadership roundtables, webinars, and events) for the TAL.
- Manage program execution and coordination across marketing teams for stakeholder visibility.
-
Account Planning & Pipeline Growth
- Identify gaps and develop strategies to grow leads, contacts, and engagement within the TAL, aligned with GTM priorities.
- Partner with Sales and SDRs to align on account-based targeting, lead flow, and engagement strategies.
- Provide SDRs with messaging, content, and materials to support lead engagement and conversion.
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Multi-Channel Demand & Event Execution
- Plan and execute high-impact virtual and in-person events, sponsorships, and webinars, ensuring alignment with demand objectives.
- Oversee speaker coordination, brand awareness initiatives, collateral development, and surround plans to maximize ROI.
- Drive engagement through a full-funnel marketing approach, optimizing lead conversion and pipeline impact.
-
Performance Analysis & Optimization
- Track performance across all funnel stages (from MQL to Qualified Opp pipeline ACV), flagging concerns and recommending actions to optimize pipeline contribution.
- Report on campaign performance, budget effectiveness, and marketing impact to stakeholders, ensuring data-driven decisions.
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Partner Program & Channel Marketing Support
- Develop and execute partner-led end-user marketing programs aligned with GTM/Playbook strategies.
- Assess ROI for NA partner investments, collaborating with the Channel team to prioritize sponsorships and program execution.
Qualifications
- 5+ years B2B SaaS marketing experience with a focus on enterprise account growth in an account-based marketing, demand generation, or field marketing role
- Experience in the cybersecurity industry strongly required
- Experience with Demandbase or equivalent platform
- Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
- Very analytical and data-driven approach to demand generation with the ability to track and report on long-term and complex campaign performance metrics as well as lagging revenue attribution, revenue influence and ROI
- Comfortable to function with confidence in a fast-paced, high-growth environment
- Competent in all areas of marketing including strategy, plans, sales enablement, thought leadership, and demand generation
- Aptitude for leveraging digital marketing, digital advertising, and sales acceleration tools and technologies
- Data-driven and proficient with extracting analytic insights to segment audiences and optimize efforts
- Experience with building and carrying out account-based marketing programs
- Proven success in developing and executing multi-channel demand generation campaigns to generate revenue
- Excellent relationship management skills with the ability to build rapport, influence, and deepen relationships with stakeholders, especially Sales
- A strong understanding and measurable track record of enterprise-focused integrated marketing programs
- BA/BS degree or equivalent
Benefits
- Competitive benefits package, including but not limited to medical, dental, and vision insurance
- Paid parental leave
- Flexible time off
- 401(k) plan with employee and company contribution opportunities
- Life and disability insurance
- Tuition reimbursement
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
us$105,000 to $120,000 annually
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 20, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
