[Hiring] Creative Strategist @Forbes Advisor

Role Description

Forbes Advisor is hiring a Creative Strategist to develop and scale direct-response advertising across paid social for our consumer health categories, including weight loss and GLP-1s, telehealth, and hair loss, among others. The role reports to the Creative Director of the health vertical and works closely with Editors, the production team, and our growth and media teams.

• Take an idea from research and angle through script, hook, and visual direction, and execute it.
• Direct talent on set or remotely, brief Editors and creators, and give creative notes through final delivery.
• Read results and turn them into the next round.
• Be a direct-response thinker with real creative taste.
• Write scripts that convert and direct creators to deliver them.
• Understand hooks, awareness levels, objections, mechanisms, offers, and proof.
• Concept for in-person shoots, remote UGC, and AI-generated video.
• Ensure writing adheres to platform and legal guidelines from the start.

Responsibilities

• Deliver at least 2 net-new concepts a week across video and statics.
• Optimize existing creative weekly using performance data.
• Own each concept end to end through the pipeline.
• Research audiences, competitors, customer reviews, and cultural conversations.
• Write scripts, hooks, headlines, CTAs, and ad copy for different formats.
• Brief Editors, the production team, and creators with specific notes.
• Analyze creative performance to find winning concepts and formats.
• Partner with growth and media teams to align creative work with business goals.
• Use AI tools for research, ideation, scripting, visualization, and production.
• Ensure concepts meet legal, platform, and brand guidelines before production.
• Help build repeatable processes that raise testing velocity and output.

Qualifications

• A portfolio of 3–5 direct-response examples you personally developed, concepted, or wrote, preferably video.
• Measurable results behind that work (ROAS, CPA, CAC, CTR, conversion rate, or spend scaled).
• 3+ years in direct-response creative strategy for paid social.
• Strong direct-response fundamentals: hooks, consumer psychology, awareness levels, objections, mechanisms, offers, and proof.
• Exceptional copywriting across formats and audiences.
• Strong visual taste: composition, styling, pacing, editing, and social-first creative.
• Experience directing talent and UGC creators, including remotely.
• Experience handing work to editors, creators, and a production team with actionable briefs and notes.
• Ability to read performance metrics and use them to inform creative decisions.
• Comfort with AI tools and a point of view on their utility.
• Comfort working at high volume and pace, managing creative end to end through a pipeline.
• A self-starter who is comfortable in a fast, start-up style environment.

Strong Pulses

• Performance creative in weight loss and GLP-1s, telehealth, peptides, or hair loss.
• Experience navigating advertising compliance in regulated health categories.
• Journalism or documentary-style storytelling in addition to UGC.
• Experience concepting for AI-generated video.

Company Description

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.