[Hiring] Senior Creative Strategist @Block

Role Description

Square is looking for a Senior Creative Strategist to independently lead creative and content strategy for a defined growth portfolio within Demand Generation. You’ll own initiatives from audience insight and strategic planning through development, launch, experimentation, and optimization across paid and unpaid experiences.

This senior individual contributor role combines marketing, creative strategy, content development, and experimentation. You’ll translate business priorities, audience insights, product messaging, and performance data into programs that drive consideration, acquisition, and conversion. Your scope will connect mid- and lower-funnel creative with corresponding landing pages and content experiences.

Our creative model is increasingly self-serve and AI-enabled. You’ll identify what we should build and test, develop messaging and creative hypotheses, and choose the right approach to delivery—creating directly with self-serve tools or leading creative and technical partners. Your work may include ads, SEO-informed website content, educational resources, and interactive tools such as calculators that help sellers evaluate Square and take action.

You’ll co-develop the broader DG creative and content tactical plan with the Creative & Optimization Strategy Lead and cross-functional partners, then take independent ownership of agreed portfolios and initiatives. You’ll become a subject matter expert on your audiences and acquisition journey, working across channels and influencing partners without relying on formal reporting authority.

Qualifications

• 6+ years of relevant experience across creative strategy, performance marketing, growth marketing, integrated marketing, content strategy, advertising, or a related discipline.
• A marketer’s mindset with strong creative judgment and business acumen.
• Advanced fluency with AI-powered tools and workflows.
• Strong analytical and experimentation skills.
• Experience developing messaging strategies, value propositions, creative territories, or messaging hierarchies.
• Experience independently leading complex creative or content initiatives.
• A strong understanding of performance marketing and the relationship between creative, media, content, and the post-click experience.
• The ability to synthesize learnings across multiple experiments and channels.
• Strong cross-functional influence, prioritization, and communication skills.

Requirements

• Own creative and content strategy for an assigned growth portfolio.
• Build audience-specific and audience-agnostic messaging frameworks and hierarchies.
• Identify unmet audience needs and opportunities for creative, content, and experience experimentation.
• Co-develop quarterly tactical plans with the Creative & Optimization Strategy Lead and channel partners.
• Lead net-new creative and content development from insight and concept through launch.
• Own performance reviews for your initiatives with channel and analytics partners.
• Synthesize learnings across experiments and channels.
• Scale winning messages and concepts across various channels.
• Identify, prioritize, and execute landing page experiments to improve conversion.
• Develop and improve self-serve, AI-enabled frameworks, templates, tools, and workflows.
• Connect creative and content decisions to business outcomes.
• Bring structure to ambiguous, complex initiatives.

Benefits

• Remote work options.
• Medical insurance.
• Flexible time off.
• Retirement savings plans.
• Modern family planning.