[Hiring] Creative Strategist @PetLabCo.

Role Description

PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally. In the world of performance marketing, a Creative Strategist acts as the bridge between the Media Buying team and the Creative team. This role sits at the intersection of creative thinking, data analysis, and growth marketing.

You’ll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue.

What You'll be Responsible For:

• Data Analysis & Performance Auditing:
  • Spend time inside ad platforms (Meta, TikTok, YouTube) identifying what’s working and why.
  • Analyze performance metrics such as Hook Rate, Hold Rate, CTR, CPA, and ROAS.
  • Identify winning creative patterns.
  • Conduct creative audits to identify customer pain points.
  • Translate performance data into clear creative insights and opportunities.
• Creative Ideation & Scriptwriting:
  • Design the next creative tests based on data insights.
  • Concept development for campaigns and ad series.
  • Direct-response scriptwriting using proven frameworks.
  • Write high-impact hooks, body copy, and calls-to-action.
  • Storyboard content to maintain retention.
  • Develop creative angles aligned with DTC customer journeys.
• Production Management & Creative Briefing:
  • Act as the director and translator between strategy and production.
  • Brief UGC creators and influencers.
  • Provide detailed production briefs for editors and creators.
  • Review and provide feedback on drafts.
  • Ensure alignment with performance best practices.
  • Maintain a library of high-performing assets.
• Testing Strategy & Iteration:
  • Design and manage the creative testing roadmap.
  • Design structured A/B tests.
  • Iterate on winning ads by refining various elements.
  • Identify drop-off points in videos and optimize content.
  • Conduct competitor and market research.
  • Ensure ads remain native to each platform.

Qualifications

• 3+ years of experience in creative strategy or performance creative roles.
• Experience working in high-growth, paid social-led DTC brands.
• Deep expertise in Meta and TikTok advertising ecosystems.
• Strong analytical skills and the ability to interpret performance data.
• A portfolio of direct-response ad concepts, scripts, or campaigns.
• A proven track record of driving revenue growth through paid creative.
• Experience briefing or directing creators, influencers, or UGC production.
• Strong understanding of performance marketing metrics.
• Excellent communication skills.

Benefits

• 20 days PTO excluding bank holidays.
• Company Bonus.
• Medical, Vision and Dental Insurance.
• Generous Learning and development budget.
• Short-Term and Long-Term Disability Insurance.
• Life Insurance.
• 401K.
• Work Remote.
• Monthly Uber coffee/bagel and lunch.
• Monthly Internet Stipend.

Company Description

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds.