[Hiring] Creative Strategist @Social Scout

Role Description

As a Creative Strategist, you will sit at the intersection of creative concepts, rapid content production, and ad account execution. You won't just be writing briefs; you will actively:

• Write scripts and direct existing video footage (studio recordings, founder clips, B-roll, client interviews).
• Manage UGC creator relationships.
• Collaborate with video editors.
• Directly launch campaigns inside Meta Ads Manager.

This is a high-volume, performance-first role built for someone who understands how to use creative as the primary targeting lever in B2B and performance marketing.

What You'll Be Doing:

• High-Velocity Scripting & Concepting: Develop 60 ad creative concepts/variations weekly using modular testing frameworks (swapping hooks, CTAs, angles, and visual formats) tailored for Meta.
• Content & Production Management: Utilize our existing media library (founder studio footage, client interviews, B-roll) to brief video editors. Source and manage relationships with external UGC creators and B2B actors as needed.
• Meta Campaign Setup & Launch: Upload, set up, and launch ad creatives directly inside Meta Ads Manager, ensuring accurate naming conventions, headlines, primary text, and campaign setups.
• Performance Analysis & Testing: Analyze front-end metrics (Hook Rate, Hold Rate, CTR, CPL) and down-funnel performance. Continually iterate on winning angles and eliminate underperforming creative assets.
• Service Ecosystem Synergy: Work closely with our email marketing and upcoming CRO/webpage design teams to ensure ad messaging seamlessly connects with landing pages and backend nurture flows.
• Platform Expansion Strategy: Lead initial efforts on Meta while laying the foundation to repurpose winning creative formats into future channels like LinkedIn and Google.

Qualifications

• 2+ years of hands-on experience as a Performance Creative Strategist focused heavily on Meta Ads.
• Proven track record writing scripts and concepts for short-form video (Reels/UGC) and static graphics that drive direct-response conversions.
• Experience in high-volume creative testing environments, capable of managing asset pipelines and briefing video editors efficiently.
• Hands-on proficiency with Meta Ads Manager, including campaign creation, ad upload, ad copy execution, and metric tracking.
• Strong understanding of creative analytics: You know how to read Hook Rates (3-second view rates), Hold Rates, and CTRs to diagnose why an ad is winning or losing.
• Organized workflow management: Comfortable managing raw footage libraries, creator briefs, and editing queues without letting details slip through the cracks.

Requirements

• Fluent English required (written and spoken).
• A minimum five hour overlap between 9:00 AM – 5:00 PM EST.

Benefits

• Highly competitive salary.
• Full-time (40 hours per week) and fully remote.
• You must be set up and hired as a contractor.

Why Social Scout?

• High-impact position: Own the flagship creative production process driving $110k+/month in Meta ad spend across a growing portfolio of 150+ clients.
• Access to strong creative assets: Work with dedicated studio footage, head of growth recordings, client interviews, and in-house video editing support.
• Career growth: Opportunity to shape and lead our expanding paid social department as we scale into new platforms (LinkedIn, Google) and offer cross-channel CRO services.
• A fast-moving, supportive culture: Collaborative environment with proven marketers who celebrate wins and value performance-driven creativity.