[Hiring] Senior Creative Video Strategist @Golden Pet Brands

Role Description

As the Senior Creative Video Strategist at Golden Pet Brands, you will:

• Write, direct, and produce direct response video ads that acquire new customers across FB/IG, YouTube, TikTok, and other social channels for brands that sell supplements, pet food, and beauty products directly to consumers.
• Oversee the creative execution of short-form and long-form Marketing videos using a data-driven, test-and-learn approach across the entire project lifecycle, from ideation to testing and optimization.
• Conceptualize new angles, write scripts, oversee on-set execution, and supervise editors on final edits and deliveries to Media Buying team(s).
• Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (i.e., testimonials) and other on-camera talent.
• Work with videographers to gather video assets (i.e., identify needed video cover, set-up locations, and direct videographers to shoot b-roll).
• Analyze performance data, and use data to create incremental video optimizations that scale.
• Become specialized in at least one brand and/or multiple offers and own Storyteller’s creative contributions to those brands/offers.
• Informally mentor/manage a Junior Story Producer and improve their creative output.
• Own communications between Storytellers and external stakeholders regarding testing pipeline and prioritization for offers you own.
• Regularly report on brand/offers performance to ACD and/or CD.

Qualifications

• Exceptional non-fiction storytelling skills (i.e., broadcast journalism, documentary filmmaking).
• Exceptional copywriting skills.
• Mastery of on-set creative leadership.
• Ability to formulate strategies on how to market health and wellness products in fresh, creative, and different ways.
• Deep understanding of digital mediums.
• A highly creative self-starter who can work both independently and collaborate well with different teams.
• Ability to work in a fast-paced and ever-changing environment.
• Management and mentorship experience with evidence of success.
• Preferred Education: Bachelor’s Degree in Writing, Film, or a related field.

Requirements

• 5-7 years writing & directing in a visual medium.

Preferred Experience

• 8-10 years experience writing & directing in a visual medium, ideally with some advertising/marketing experience.
• Management experience.

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus.
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.
• The base salary range is $90,000-$120,000, plus bonus potential.