[Hiring] TikTok Shop / Organic Creative Strategist @RYZE

Role Description

We're looking for a TikTok Shop / TikTok Organic Creative Strategist to sit on the Performance team and directly support RYZE's TikTok Shop operation. You are a creative strategist who specializes in making TikTok content go viral. You understand how trends work, how to adapt them to a brand without killing what makes them work, and how to operate across both branded and non-branded account approaches. You'll drive content production for RYZE's additional TikTok accounts and write concept scripts that help TikTok Shop affiliates convert.

• Organic Content Strategy & Trend Adaptation
  • Monitor TikTok trends, sounds, formats, and creator behaviors daily — identifying which are worth acting on and how to adapt them to RYZE before the moment passes.
  • Develop organic content strategies for multiple RYZE-controlled TikTok accounts, including both branded and non-branded approaches.
  • Write creative concepts and scripts for organic TikTok videos — hook, structure, narrative, and call to action — optimized for watch time and shares, not just views.
  • Identify the formats, tones, and content angles that are currently outperforming on TikTok and build a repeatable playbook RYZE can execute at speed.
  • Distinguish clearly between what works as brand content vs. what works as non-branded or creator-native content — and brief accordingly for each account type.
  • Write concept scripts and content briefs for TikTok Shop affiliates — giving creators the hooks, angles, and talking points that drive conversion without making their content feel scripted.
  • Identify winning content patterns from top-performing affiliate videos and extract transferable concepts other affiliates can adapt.
  • Work with the TikTok Shop team to align content concepts with active promotions, product pushes, and commission windows.
  • Build and maintain a library of proven concepts, hooks, and scripts affiliates can pull from when they need direction.
• Multi-Account Content Production
  • Drive content production for RYZE's additional TikTok accounts — briefing creators, directing shoots, and overseeing output from concept through post.
  • Manage content calendars across multiple accounts, ensuring consistent publishing cadence and format variety.
  • Coordinate with editors and creators to ensure concepts are executed correctly and maintain the platform-native feel that makes organic content perform.
  • Test different content angles, personas, and formats across accounts and report on what's working.
• Performance Feedback Loop
  • Review performance data on organic content and affiliate videos — identifying which hooks, formats, and narratives are driving the most watch time, engagement, and click-through.
  • Feed those learnings back into the creative concept pipeline so every iteration is informed by what actually worked.
  • Work closely with the TikTok Shop team to ensure organic content strategy is aligned with affiliate performance goals and GMV targets.

Qualifications

• 2+ years writing or strategizing TikTok content — with a portfolio that demonstrates trend adaptation, not just content creation.
• Demonstrable track record of contributing to viral or high-performing TikTok content, either for a brand or as a creator.
• Strong scriptwriting ability — can write a hook, narrative arc, and CTA that feels native to TikTok, not like a repurposed ad.
• Deep understanding of TikTok Shop content mechanics — how affiliate content converts and what separates a product post from a selling video.
• Comfortable operating across branded and non-branded content approaches simultaneously.
• Fast-moving and trend-aware — knows when a format is peaking vs. already declining and acts accordingly.
• Experience briefing or directing creators, editors, or production teams.
• Comfortable working from performance data to inform creative decisions.

Core Competencies

• Trend fluency — Identifies TikTok trends early enough to act on them, knows which are worth RYZE's time, and adapts them without destroying what makes them work.
• Scriptwriting & concept development — Writes hooks, narratives, and CTAs that feel TikTok-native. Can brief a concept clearly enough that a creator can execute it without a call.
• TikTok Shop content mechanics — Understands how organic content drives affiliate conversion and how to write concepts that help creators sell without feeling like they're selling.
• Multi-account strategy — Can operate across branded and non-branded accounts simultaneously with distinct voices, formats, and goals for each.
• Performance-informed creativity — Uses watch time, engagement, and conversion data to improve concepts — doesn't create in a vacuum.
• Production coordination — Manages content calendars and creator/editor relationships across multiple accounts without losing cadence or quality.
• Speed & volume — Moves fast. Trends don't wait. Produces concepts and scripts at the pace TikTok requires.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible work hours and remote work options.
• Health, dental, and vision insurance.
• Generous vacation and paid time off.
• Opportunities for professional development and growth.