[Hiring] Head of Creative @AIOS (YC W20/S21)

Role Description

As Head of Creative at Aios, your fundamental role is to own creative — setting the direction, quality bar, and ideation system that drives performance at $1M+/month Meta spend (+ fast-scaling Google spends).

• Take our ad creative to best in category, closing the gap in emotional resonance and visual quality that currently caps our CAC efficiency.
• Lead and develop our in-house creative team of five (and growing), anchoring everything in performance data and a distinctive creative point of view for our largest brand, Bolt Pharmacy in the UK.
• Build the creative localisation playbook for Germany and the Netherlands as we blitzscale into Europe later this year.
• Extend the creative flywheel to TV and other social channels as those channels develop.
• Build an AI-driven repeatable creative system: brief to production to performance loop, 300+ distinct concepts per sprint, and a testing roadmap that keeps media buying ahead of saturation.
• Drive all Brand asset refreshes, helping set the creative direction and ensuring the new identity lands across every customer touchpoint.
• Ensure creative is our sharpest growth lever and competitive advantage.

Qualifications

• 5+ years leading performance creative for DTC brands running £500k+/month in ad spend on Meta.
• Ability to generate concepts, write briefs, and provide direction that raises the ceiling.
• Strong visual sensibility and aesthetic standards.
• Experience managing creative teams and developing talent.
• Fluency in reading creative performance data and using it to inform decisions.
• Demonstrated history of using AI to multiply creative output.
• Structured operator behaviors including forecasting output and weekly reporting cadence.
• Ability to work 50+ hours a week in a high-ownership culture.

Requirements

• Creative Strategy: Set the creative direction for all creative, primarily Meta ($1M+/month), anchored in performance data.
• Raise Creative Quality: Close the 8→10/10 gap in the UK by creating differentiated, non-formulaic ads.
• EU Creative Expansion: Build the creative localisation playbook for Germany, the Netherlands, and other local markets.
• Own the Ideation Pipeline: Ensure every brief passes the distinctiveness test.
• Build the AI Creative System: Elevate the existing AI-assisted production stack.
• Bolt Brand Visual Refresh: Lead the Bolt brand visual refresh across customer touchpoints.
• Test & Scale: Lead high-velocity experiments and scale winners aggressively.
• Partner with Performance: Connect creative output directly to CAC and ROAS.
• Oversee TV Creative: Develop best-in-class DRTV and performance creative.
• Lead the Creative Team: Manage and develop a small but high-impact team.

Benefits

• Compensation: $150,000–$250,000/yr + 0.10%–0.30% equity.
• Healthcare: Comprehensive medical insurance (if appropriate).
• Vacation: PTO with a yearly minimum (2+ weeks + national holidays).
• Remote: Fully distributed, fully async.
• Personal development: $1,200/yr for books, courses, coaching.
• Personal wellness: $1,200/yr for gym, health apps.
• Coaching: Free biweekly health coaching.
• Equipment: MacBook + work-from-home equipment provided.