[Hiring] Senior Creative Lead @Rare Candy

Role Description

We're hiring a Senior Creative Lead to own what Rare Candy makes and why. That covers organic social, paid ads, creator and UGC content, and every major launch.

• Audit published content across organic and paid channels.
• Set a weekly creative rhythm with the team.
• Direct social team, freelancers, and creator partners.
• Run creative testing on paid content.
• Work directly with the Director of Growth and CEO on brand and messaging.

What Success Looks Like

• First 30 days:
  • Audit of published content completed.
  • Weekly creative rhythm established.
  • First briefs delivered.
• By day 90:
  • Weekly creative pipeline running on schedule.
  • Structured paid-creative testing program live.
  • Creator and UGC content integrated into the system.
  • Backlog of concepts for launches created.
  • Weekly creative performance report generated.
• By the end of year one:
  • Rare Candy has a recognizable voice and look.
  • Every launch has a comprehensive creative plan.
  • Creative testing contributes to reduced acquisition costs.
  • Leadership in creative across Growth achieved.

What You'll Do

• Own creative strategy across organic social, paid acquisition, UGC, creators, and launches.
• Develop concepts and write briefs for Instapacks, drops, partnerships, and seasonal moments.
• Write hooks, scripts, and copy direction.
• Direct output and priorities of social team, freelancers, and production partners.
• Partner with Leonhart and in-house creators on content and distribution.
• Review creative before publication and provide constructive feedback.
• Build a repeatable process for producing, reviewing, publishing, and testing creative.
• Run the paid-social testing roadmap.
• Transform collector behavior, reviews, and cultural moments into content.
• Maintain a rolling content and launch calendar.
• Use performance data to scale successful concepts.
• Send a weekly creative performance recap.
• Set and protect Rare Candy's voice and visual approach.
• Collaborate with Director of Growth and CEO on brand positioning.

You Might Be a Fit If

• You have 7+ years in creative strategy, social, content, or brand marketing.
• You have directed creative that performed and can articulate changes made.
• You write sharp briefs that enhance team output.
• You are fluent in TikTok, Reels, Shorts, YouTube, and paid-social formats.
• You have experience managing creators and providing constructive feedback.
• You have adapted creative based on data insights.
• You are a strong writer and editor of copy, hooks, and scripts.
• You possess strong communication skills and project management abilities.
• You have knowledge of Pokémon and the TCG world.

Bonus Points

• Experience scaling paid-social creative on Meta and TikTok.
• Experience with drops, livestreams, or launch-driven brands.
• Experience growing a small creative team.

Why Join Us Now

• Define the brand of the fastest-growing TCG marketplace.
• Work directly with the Director of Growth and CEO.
• Small growth team allows for immediate implementation of ideas.
• Salary range of $115,000-$145,000, plus meaningful equity.
• Full benefits: health, dental, vision coverage, 401(k), and wellness stipend.
• Monthly dogfooding budget for cards.

Our Hiring Process

• 30-min intro chat with Taylor (Director of Growth).
• Portfolio walkthrough (45 minutes).
• Paid creative exercise (about 3 hours, $300).
• Panel with CEO, co-founder, and Growth team.
• Reference calls and an offer within 1 week of the final interview.

How to Apply

• Apply through our Ashby posting and answer specific questions about your experience.

Rare Candy is an equal opportunity employer. We celebrate individuality and are committed to building an inclusive team.