[Hiring] Creative Lead @Directive

Role Description

Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We are looking for a Creative Lead who will translate Moments that Matter into:

• Creative territories
• Messaging hypotheses
• Campaign concepts
• Headlines
• CTAs
• Copy direction for designers

The Creative Lead will bring senior-level creative judgment to fast-moving, digital-first work tied directly to business outcomes. This role involves:

• Shaping the ask and identifying stronger creative angles
• Translating strategic inputs into clear, compelling, and differentiated assets
• Representing creative in strategic new-business and portfolio-sales opportunities
• Building speculative and portfolio creative
• Supporting campaign-style case studies to drive account growth and new revenue

This is an individual contributor role with high visibility and standards. The ideal candidate is:

• Copywriting-led and campaign-minded
• Capable of participating in client and leadership conversations
• Hands-on with writing copy, reviewing briefs, and developing messaging territories
• Understanding performance creative as a system of hypotheses, tests, learnings, and scalable winners

Qualifications

• 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
• A portfolio that shows range across brand work and performance creative
• Experience developing campaigns from concept through execution
• Ability to maintain and evolve brand standards across multiple channels
• Understanding of creative strategy and storytelling
• Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts
• Executive presence and confidence presenting creative strategy in various settings
• Strong understanding of performance creative, testing methodology, message iteration, and revenue-oriented creative measurement
• Ability to partner effectively with production designers and strategists
• Comfort operating in ambiguity and shaping briefs
• Familiarity with digital marketing, UX/UI design, content strategy, and creative software

Requirements

• Familiarity with A/B testing and CRO tools (e.g., Optimizely, Unbounce)
• Heavy reliance on generative AI and recommended tool-set from day 1
• Project management tools familiarity (e.g., Asana)
• Familiarity with a marketing analytics stack (e.g., GA4, Looker)

Benefits

• Annual base salary range: $120,000-$130,000 USD
• Medical, dental, vision plans, disability, and life insurance coverage
• Mental health support through Spring Health and Headspace
• Physical health support including physical therapy and fertility support
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Company Description

Directive is a remote-first company operating 100% virtually. We collaborate through Zoom and Slack and accommodate global candidates in established markets. Reasonable accommodations are available for qualified individuals with disabilities.