[Hiring] Head of Performance Creative @AtlasBrands

Role Description

AtlasBrands is looking for a Head of Performance Creative (Meta) to serve as the "CEO" of our primary acquisition channel. Because Meta represents 100% of our customer growth, you will take complete, end-to-end ownership of the channel and lead with an obsessive, direct-response creative strategy while cross-functionally overseeing media buying execution.

You are a world-class performance creative lead who stays deeply in the trenches, studying market trends and competitor ads to craft high-converting hooks and concepts. Your core objective is to build and scale a pod-based creative department that powers rapid revenue expansion while maintaining strict unit economics, total account stability, and proactive resolution of ad rejections and account risk across high-risk verticals (e.g., supplements). Operating as a strategic player-coach, you will transition current lead oversight, build custom tracking dashboards, and recruit an A-player team that executes with speed and autonomy.

What You'll Do

• Channel Onboarding & Transition:
  • Audit active ad accounts, creative pipelines, and team members to deliver a clear execution plan.
  • Fully assume Meta decision-making (budgets, launches, creative) and seamlessly transition the incumbent lead into a dedicated Creative Strategist role.
• Brand Scaling Systems:
  • Execute staged growth targets for existing brands at first-rebill break-even or better.
  • Establish a standardized launch protocol for new brands to reach scale rapidly while maintaining a near-perfect success rate.
• Retention & Margin Optimization:
  • Shift brands from first-rebill break-even to first-purchase break-even as they mature, sustaining performance month-over-month.
  • Proactively flag risks ahead of time with actionable recovery plans.
• Ad Rejection & Account Health Management:
  • Rapidly troubleshoot and resolve ad rejections, policy flags, and disablements inherent to high-risk verticals (e.g., supplements).
  • Set up and manage redundant account architecture (backup BMs, ad accounts, payment methods) to guarantee zero downtime and keep spend scaling uninterrupted.
• Pod Architecture & Department Building:
  • Grade current team members and design final pod structures.
  • Fully staff every pod with top-tier talent so strategists own creative direction end-to-end.
• Analytics & AI Operations:
  • Build custom AI-driven live dashboards (using Claude) tracking spend, acquisition costs, payback periods, creative win rates, and rejection rates.
  • Lead concise weekly executive syncs that require zero prep from leadership.

Qualifications

• Proven $100K+/Day Scale: Track record taking DTC brands to aggressive scale, directly responsible for managing $100K+ daily Meta ad spend across catalog depth (6–10+ distinct SKUs).
• Direct-Response Mastery & In-the-Trenches Mindset: Obsessed with studying winning market trends, analyzing competitor ads, and turning consumer psychology into high-velocity creative concepts.
• Operational Resilience in High-Risk Verticals: Hands-on experience resolving policy flags, ad rejections, and account risks in supplement/health categories while keeping spend live via backup account infrastructure.
• High-Tempo Work Ethic (60+ Hrs/Wk): Hyper-ambitious operator who thrives under high pressure, brings a history of 60+ hour work weeks, and wants to grind alongside an elite team pushing toward 9 figures.
• Full Channel Ownership & Execution: Operates as a true "CEO of Meta"—building A-player creative pods, overseeing media buying alignment, and executing with extreme speed and autonomy.
• AI-Driven Automation: Leverages modern LLMs (Claude, GPTs) and automated data workflows to streamline creative analysis, build tracking dashboards, and scale output.

Working Hours & Culture

• Role Timeline: Full-time leadership hire.
• Async-First: Global, remote-first team setup requiring core daily overlap with US EST business hours for team syncs and cross-functional alignment.

How to Apply & What to Expect

At AtlasBrands, we value your time and expertise, which is why we've built a streamlined, highly transparent interview process designed to look for a true partner rather than a transactional contributor.