Role Description
The Senior Content Strategy Manager leads the development and execution of content strategies that strengthen Robert Halfβs brand authority, expand audience engagement and support business growth across practice groups. This role sets strategic direction for the planning, governance, distribution and optimization of thought leadership and customer-focused content.
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Owns enterprise content strategy and planning across Robert Half practice groups.
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Drives content innovation by testing new programs, formats and experiences.
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Builds and grows recurring editorial franchises and signature formats.
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Establishes governance, editorial frameworks, templates and lifecycle standards.
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Defines performance goals and measurement frameworks.
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Partners with Corporate Communications, Marketing and field leadership.
Qualifications
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Bachelor's degree in English, communications, journalism, marketing or a related field preferred.
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8+ years of communications or marketing experience.
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Strong content strategy and editorial judgment skills.
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Ability to translate research and insights into compelling, customer-focused content.
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Strong organizational skills with the ability to manage multiple initiatives.
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Strong analytical skills.
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Executive presence skills.
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Strong collaboration and relationship-building skills.
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Ability to work effectively with executives, senior leadership, field staff and cross-functional partners.
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Navigates competing priorities from different stakeholders.
Requirements
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Knowledge of content optimization, SEO, AEO, AI visibility and performance measurement.
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Advanced knowledge of Microsoft Office and collaborative workflow tools.
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Experience with AI-enabled content platforms and workflow automation tools a plus.
Benefits
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Exceptional earning potential and competitive benefits package.
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Group health insurance benefits (medical, vision, dental).
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FSA and HSA healthcare accounts.
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Life and accident insurance.
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Adoption and fertility assistance.
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Paid parental leave of up to 6 weeks.
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Short/long term disability.
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Paid time off for vacation, personal needs, and sick time.
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Up to 17 days of Choice Time Off (CTO) per calendar year.
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Up to 11 paid holidays per calendar year.
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Opportunity to contribute to the company 401(k) savings and investment plan.
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Employer match of 100% on the first 3% of contributions for eligible employees.