[Hiring] Freelance Copywriter @Good Inside

Role Description

We're engaging an independent Copywriter, Pregnancy & Baby to help bring Good Inside to expecting and new parents through compelling, thoughtful copy.

• Projects will include paid social, emails to members and non-members, blog posts, editorial content, partnership campaigns, and landing pages.
• We'll share a brief for each project with the goal, audience, and timeline, and you'll decide how to approach the work.
• We're looking for someone who deeply understands this space and has written for it professionally for multiple clients or brands.
• You know the questions, emotions, and decisions that come with pregnancy and life with a baby, and how to write about them with warmth, clarity, and credibility.
• You bring the expertise to take a brief and deliver polished copy using your own process.
• We care about the results, not how or when you get there.

Qualifications

• An experienced copywriter with a strong portfolio in the pregnancy, baby, parenting, or maternal health space.
• Direct experience writing about pregnancy and babies is essential.
• Deeply familiar with the needs, concerns, and everyday experiences of expecting and new parents.
• A versatile writer who can move from a paid social hook to an email to a substantive blog post.
• An established independent writer who can take a brief and turn it into polished work.
• Comfortable scoping projects, setting timelines, and making creative decisions with the information available.
• A clear, thoughtful writer who balances empathy and credibility with marketing goals.
• Organized and reliable at managing multiple projects and deadlines.
• Open to feedback, with strong ownership of your deliverables.

Requirements

• Bonus if you have experience with membership or subscription businesses.
• Bonus if you have written for expert-led brands or translated expert guidance into accessible consumer content.
• Bonus if you have experience using performance insights to improve paid social and email copy.

Benefits

• Rate: $60–70 per hour, invoiced monthly and paid within 30 days.
• Estimated volume: roughly 15–20 hours per week, depending on project flow.
• Your own schedule and location, with occasional in-person sessions in Midtown Manhattan when a project calls for it.
• A non-exclusive engagement: you're free to work with other clients.

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job.

We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone.

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.