[Hiring] Freelance Brand & SEO/AIO Content Copywriter @New York Holdings

Role Description

Invisible Colors is looking for a freelance Brand & SEO/AIO Content Copywriter who knows how to make brands stand out through sharp, compelling, and strategically driven writing. We're looking for a senior English-first copywriter who can translate brand strategy, positioning, and tone of voice into impactful content across websites, landing pages, and digital campaigns. Someone who understands how to balance creative storytelling with performance, making content not only engaging and distinctly on-brand, but also discoverable across traditional search engines and AI-powered platforms.

From shaping a brand's voice to optimizing content for evolving search behaviors, you'll help turn ideas into words that connect, convert, and get found.

Responsibilities

• Develop compelling, on-brand copy for websites, landing pages, and digital campaigns.
• Translate brand strategy, positioning, and tone of voice into clear, consistent, and engaging messaging.
• Write conversion-oriented content that balances creativity, clarity, and performance.
• Optimize content for traditional search engines (SEO) and AI-driven discovery (AIO/GEO).
• Apply a strong understanding of search intent, content architecture, semantic relevance, and discoverability.
• Structure content to improve visibility across search engines, AI-powered search experiences, and generative answer platforms.
• Collaborate with creative, strategy, and digital teams to ensure content aligns with broader brand objectives.
• Maintain high editorial standards while adapting copy to different audiences, formats, and brand personalities.

Qualifications

• Senior-level copywriting experience, with a strong portfolio of published work across websites, landing pages, and digital campaigns.
• Native-level English writing skills, with exceptional command of tone, voice, structure, and storytelling.
• Proven ability to translate brand strategy into distinctive, effective, and conversion-focused copy.
• Strong working knowledge of SEO, including search intent, keyword integration, content structure, and on-page optimization.
• Understanding of AIO/GEO and how content can be structured to improve visibility and relevance in AI-driven search and discovery.
• Ability to balance search performance with brand voice, originality, and editorial quality.
• A strategic mindset, strong attention to detail, and the ability to work independently in a fast-moving creative environment.
• A portfolio that demonstrates both creative excellence and measurable impact.

The Right Fit

You're a strong writer with a strategic brain. You understand that great content needs to do more than fill a page: it needs to communicate a brand's value, connect with the right audience, and perform in an increasingly complex digital landscape.

You stay curious about how search is evolving, know how to make content work harder without sacrificing its personality, and can move seamlessly between brand storytelling and technical optimization.

Most importantly, you let your work speak for itself.

Details

• Engagement: Freelance
• Language: English-first; native-level writing proficiency required
• Portfolio: Essential
• Experience: Senior-level, with proven results over formal credentials