[Hiring] Copywriter @Who Gives A Crap

Role Description

We’re a purpose-driven brand with big goals. We don’t just want to succeed – we want to make the world a better place while we do it. But here’s the challenge: we need someone who can craft compelling content that not only drives performance and boosts conversions, but also stays true to our brand and our humanity. It’s a true writer’s challenge, and we need you to help us hit it out of the park. If you’re a performance copywriter who believes in the power of words to create both impact and results, we’d love you to join our team.

Reporting to the Senior Copywriter, you’ll collaborate closely with our creative team to create:

• Paid video campaigns
• SEO-focused blog posts
• Search-optimized Meta content

Your words will help drive both visibility and results. Plus, your SEO-driven blog posts will help boost rankings and extend our reach.

This role is fully remote based in our Australian hub and is a 12-month fixed term contract.

If you worked here this past month here are some things you might have been involved in:

• Worked closely with the video team to develop a fresh concept and script for our Meta videos, featuring a playful showdown between our co-founders as they debate their favourite Who Gives A Crap product, optimised for conversion and engagement.
• Crafted a cheeky blog post that reveals what it means if you scrunch or fold your toilet paper, designed to grab attention and spark conversation.
• Brainstormed ways we can make our impact messaging more resonant and sticky.
• Worked with the Digital Product team on elevating our site experience with A/B testing.
• Written a direct mail insert to encourage people to share our brand with friends.
• Joined our monthly Creative Pin Ups and helped celebrate the team’s work.
• Brainstormed and shared inspiration in the monthly Copy team meeting.
• Joined one of our Creative Team squads to help contribute to the culture of the team.

Qualifications

• Performance copywriting is your bread and butter.
• You’ve honed your performance copywriting skills, excelling at crafting scripts and supporting copy for paid video ads across multiple channels.
• SEO and social media ad platform experience are essential.
• You tailor content for each platform, ensuring it’s engaging, on brand and optimised for performance.

Requirements

• You’re curious and strategically aware.
• You ask insightful questions and ensure your work aligns with marketing strategies and broader business goals.
• You’ve consistently applied performance marketing best practices across various channels.
• You’re self-aware and collaborative.
• You build strong, positive relationships with your manager, the creative team and cross-functional partners.
• You thrive in fast-paced environments and manage your time efficiently.
• You proactively flag challenges to your manager or project manager.

Benefits

• Competitive, market informed salaries.
• Meaningful support towards healthcare for our team around the world.
• Generous paid leave.
• Tailored learning and development opportunities.
• Free toilet paper.