[Hiring] SMM and Copywriter @Virtual Colleague Philippines

Role Description

This is a remote position.

B2B Copywriter

Accendo is seeking a B2B copywriter to turn supplied research, subject matter expertise, and commercial insights into clear, credible content.

You’ll write for Accendo and its clients, initially focusing on recruitment, executive search, and professional services. Content should help readers understand relevant business challenges, demonstrate the client’s expertise, and be optimized for SEO & AI Search.

Original content production

• Web pages
• Website blogs
• LinkedIn articles and newsletters
• LinkedIn Posts
• Marketing emails and email sequences
• Adaptations of approved content for different channels and audiences
• Long-form pillar content, including in-depth guides and reports

Content Repurposing

• Re-purpose the content into various assets, formatted for each channel

Responsibilities

• Review the content brief, target audience, brand voice, and supplied source material before writing
• Develop a clear angle, structure, and argument aligned with the brief
• Turn interview notes, transcripts, research, and case studies into useful content that reflects the client’s expertise
• Identify missing information and ask focused questions rather than filling gaps with assumptions
• Write and edit original drafts, with accurate claims, clear attribution, and supporting source links
• Format drafts for digital readability, utilizing descriptive subheadings (H2s/H3s), bulleted lists, and bolded text
• Apply supplied SEO keywords and target AI search questions naturally
• Adapt and repurpose content thoughtfully for each channel
• Apply feedback and complete your own quality checks before submission

Tools & Supporting Information

• Confirm if Freelancer/VA has experience with SEO Tools eg SEMRush, Ahrefs or similar
• Client ICPs, writing style, brand guidance, anti-AI writing guidance will be provided
• Access will be provided to Google Drive for document management
• Publishing and distribution not in scope

Skills and experience

• A portfolio of quality B2B writing, including articles and email content
• Data Storytelling: Ability to review raw industry data, survey results, or salary guides and pull out compelling insights
• Practical understanding of SEO and content that answers buyer search questions
• Ability to understand business audiences and explain complex subjects in plain language
• Strong research, source evaluation, and editing skills
• Ability to distinguish evidence, opinion, and promotional claims
• Ability to follow different brand voices and write in Australian English where required
• Reliable delivery, clear communication, and attention to detail

Preferred

• Experience writing for B2B services / professional services
• Experience interviewing subject matter experts
• Experience producing long-form content eg 3-5 page reports and adapting those into shorter assets
• Confirm if Freelancer/VA has Canva or similar design skills for creating LinkedIn posts

Writing and AI requirements

• AI may support outlining, organizing source material, alternative wording while avoiding producing AI slop
• Follow each client’s brief, brand voice, and the supplied Universal Anti-AI Writing Rules

How we’ll work

• Accendo will provide the audience, objectives, topic direction, available source material, and relevant client guidance
• You’ll identify gaps, develop the content, and submit an edited draft for review
• Additional research, interviews, uploading or publishing should be scoped separately where required

What good work looks like

• Relevant to the intended reader and commercially useful
• Specific, well-supported, and consistent with the client’s voice
• Clear and engaging without jargon, hype, or generic advice
• Adapted appropriately for the intended channel
• Accurate, complete, and ready for review with minimal avoidable corrections

Social Media Specialist

Accendo Marketing is seeking a Social Media Specialist to develop and manage B2B social media content, with LinkedIn as the primary platform.

You’ll work across Accendo and its clients, initially focusing on recruitment, executive search, and professional services.

Responsibilities

• Review the content brief, target audience, brand voice, and supplied source material
• Develop LinkedIn content ideas and maintain a practical content calendar aligned with client priorities
• Create posts that reflect the expertise and voice of the named author or organization
• Coordinate with the B2B copywriter to adapt approved long-form content
• Design clear, professional graphics and document posts using approved brand templates
• Prepare content for review and apply feedback before scheduling
• Schedule and publish approved content where authorized
• Monitor comments and relevant conversations, draft responses, and escalate questions requiring client input
• Track performance and recommend improvements based on audience relevance, engagement quality, traffic, and inquiries
• Identify missing information and complete your own quality checks before submission

Tools & Supporting Information

• Confirm access and experience with Canva or similar design software
• Confirm access and experience with social scheduling and social performance/analytics tools
• Confirm access and experience with basic video editing tools where video is included in scope
• Access will be provided to relevant Google Drive folders, approved assets, and content calendars
• Client ICPs, writing style, brand guidance, and Universal Anti-AI Writing Rules will be provided
• LinkedIn page access and publishing arrangements will be agreed for each client

Scope

• LinkedIn is the primary platform
• Additional platforms will be agreed separately
• Paid social advertising, direct-message outreach, and lead-generation campaigns are outside the core role
• Publishing to personal profiles, responding on someone’s behalf, and managing sensitive comments require agreed instructions and authorization

Skills and experience

• A portfolio of quality B2B social media work, particularly LinkedIn
• Ability to adapt content for company pages and individual professional voices
• Strong short-form writing, editing, and visual communication skills
• Practical experience creating LinkedIn graphics, carousels, and document posts
• Ability to understand business audiences and develop relevant content
• Experience managing content calendars, approvals, and scheduling
• Ability to interpret social performance and recommend useful changes
• Reliable delivery, clear communication, and attention to detail

Preferred

• Experience in B2B services, recruitment, or professional services
• Experience supporting founder, executive, or consultant profiles
• Video editing and captioning skills
• Experience coordinating with copywriters and subject matter experts

Writing and AI requirements

• AI may support ideation, organizing source material, alternative wording, and repurposing
• Follow each client’s brief, brand voice, and the supplied Universal Anti-AI Writing Rules
• You remain responsible for editorial judgment, accuracy, and final language

How we’ll work

• Accendo will provide the audience, objectives, topic direction, available source material, and relevant client guidance
• You’ll develop the content calendar and assets, submit them for review, and publish approved content where agreed
• Additional platforms, filming, advanced design, paid campaigns, and outreach should be scoped separately

What good work looks like

• Relevant to the intended audience and consistent with the client’s voice
• Specific, credible, and useful, with clear messages and professional visuals
• Delivered consistently, with minimal avoidable corrections
• Builds engagement with relevant people and supports meaningful business conversations
• Performance reporting explains what worked and what to improve