[Hiring] VP Commercial @MarketCast

Role Description

The VP Commercial will lead and expand MarketCast's commercial strategy, focusing on driving revenue growth and fostering strong client relationships across MarketCast's Brands’ business, including Retail/Apparel, CPG, Restaurants, Travel, Healthcare, and other consumer brand categories. This role involves:

• Developing strategic sales plans
• Prospecting and territory development
• Managing key accounts
• Identifying new business opportunities

This role will have a blend of existing account management and new business responsibility, balancing growth of current client relationships with winning net new logo business across the Brands verticals. The VP Commercial will also collaborate with internal teams to ensure client satisfaction and contribute to the overall success of the company. Success in this role requires a deep understanding of the market research landscape and exceptional leadership abilities.

• Develop and execute commercial strategies
• Manage and expand key client relationships
• Identify and pursue new business opportunities
• Collaborate with internal teams
• Monitor market trends and competitive landscape
• Ensure client satisfaction
• Develop and present proposals
• Report on commercial performance

Qualifications

• Bachelor's degree in Business, Marketing, or a related field
• 10+ years of experience in sales and business development
• New logo sales experience, balanced with a track record of growing existing accounts
• Proven track record of driving revenue growth
• Strong understanding of market research methodologies
• Excellent communication and presentation skills
• Ability to develop and execute strategic sales plans
• Proficiency in CRM software (e.g., Hubspot)
• Strong negotiation and closing skills
• Ability to work independently and as part of a team
• Experience working with or for Retail/Apparel, CPG, Restaurant, Travel, Healthcare, and/or other consumer brands (client-side, agency, or research/insights provider background)

Requirements

• Strong background in market research
• Consultative SaaS sales experience
• Proven ability to drive revenue growth
• Experience in expanding and building strategic relationships
• Leadership of high-performing teams
• Excellent communication, negotiation, and presentation skills
• Deep understanding of marketing principles
• Ability to think strategically