Role Description
This is not a traditional training role. We're looking for a hands-on sales coach who knows that the best way to improve sales performance is through practice, feedback, repetition, and real conversations. As our Senior Sales Coach & Trainer | Setter Program Lead, you will own MEDLIFE's 90-day Setter Training Program, directly coach and manage our Setters, and support the development of our wider sales organization.
-
Own and continuously improve MEDLIFE's 90-day Setter Training Program.
-
Assess new Setters and create individual development plans.
-
Lead training sessions, skill drills, role-plays, and practical sales exercises.
-
Directly manage and coach Setters through daily priorities, weekly 1:1s, and ongoing performance coaching.
-
Review real sales calls using Gong, Avoma, or similar platforms.
-
Identify recurring objections, communication gaps, and successful sales behaviors.
-
Turn successful sales behaviors into practical scripts, lessons, role-plays, and coaching rubrics.
-
Coach, practice, and retest until salespeople can consistently demonstrate the required skills.
-
Train and coach the wider sales organization across New Business, College Portfolio, and High-School Portfolio teams.
-
Partner with Sales Management and Sales Operations to improve training standards and sales processes.
-
Help sales leaders become stronger coaches by calibrating scoring standards and coaching methodologies.
-
Run a weekly practice cadence including team sessions, Setter clinics, and short weekday skill drills.
-
Track coaching coverage, feedback turnaround, retesting, skill adoption, and commercial outcomes.
-
Connect coaching efforts to metrics such as qualified meetings, accepted handoffs, and deposit conversion.
Qualifications
-
5+ years of experience in sales training, sales enablement, frontline sales coaching, or sales leadership.
-
Strong hands-on experience training and coaching salespeople.
-
Experience working with LATAM-based sales teams selling to customers in the U.S. and/or Canada.
-
Proven ability to improve sales performance through coaching and practice.
-
Fluent/native-level English, both written and spoken.
-
Comfortable conducting training, role-plays, coaching sessions, and giving detailed feedback entirely in English.
-
Strong understanding of sales conversations, objection handling, qualification, follow-up, and closing.
-
Experience using HubSpot or another CRM and understanding sales pipelines, stages, follow-ups, and handoffs.
-
Familiarity with Gong, Avoma, or similar conversation intelligence/call-coaching platforms.
-
Strong remote facilitation and communication skills.
-
Comfortable using data and performance metrics to identify coaching opportunities.
-
A strong practice-first mindset: you're comfortable practicing the same conversation multiple times until the skill sticks.
-
Bachelor's degree in Business, Psychology, Education, Communications, or a related field.
Requirements
-
Experience training LATAM-based salespeople selling service-based products to U.S. or Canadian customers.
-
Experience in education, travel, healthcare, professional services, or other considered/service-based purchases.
-
Experience developing Sales Leaders or Team Leads as coaches.
-
Experience building or improving sales training programs from the ground up.
Benefits
-
100% remote role.
-
Full-time position with a MondayβFriday schedule.
-
Competitive salary based on experience and responsibilities.
-
Competitive benefits package.
-
Birthday day off.
-
Growth opportunities within a growing sales organization.
-
The opportunity to build and improve MEDLIFE's sales coaching system.
-
Meaningful, mission-driven work that helps connect students with communities around the world.