Role Description
Reporting to the Head of Field Sales, the Senior City Development Manager is the lead field operator for key strategic cities. This hands-on role combines city strategy, regional key account management, and specialist product knowledge to ensure field activity is tailored, scaled, and executed effectively.
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Primary ownership of city performance - driving awareness, distribution, trade execution, and market share.
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Provides commercial coaching and practical support to City Development Managers across the region.
Qualifications
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3-5 yearsβ experience in a similar role or commercial setting.
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Strong track record in account management alongside experience handling multi-site accounts across adjacent territories.
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Proven ability to negotiate, drive sales volume, distribution, and market share.
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Ability to adapt style to both existing and new channels and opportunities.
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Proven ability to influence and mentor peers by sharing commercial expertise.
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Experience developing practical sales tools and toolkits to solve local trade challenges.
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Skilled at turning ideas into reality by tailoring local activations to fit specific city needs.
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Skilled at analysing city sales data and trade trends to spot commercial gaps.
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Self-driven and resilient, challenges the status quo and takes decisive action.
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A full UK driving licence is required for this role.
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BA/BS degree preferred but not required.
Requirements
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Account Management: Take ownership of regional key account operators and on-the-ground route-to-market partnerships.
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Commercial Coaching: Act as a commercial sounding board for City Development Managers.
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Commercial Tools: Create, refine, and deploy practical commercial sales tools.
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Regional Development: Build relationships and develop non-traditional trade channels.
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Execution Standards: Set the operational benchmark for distribution, brand visibility, and advocacy.
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City Strategy: Adapt national frameworks into practical, city-specific plans.
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CDM Guidance: Support CDMs in analysing their own cities and executing tailored activity.
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Third-Party Prioritisation: Coordinate third-party field teams on a city-by-city basis.
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Events & Activations: Identify and execute local promotional activity and trade programmes.
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Performance Ownership: Drive city performance and manage risks and opportunities.
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Field Insight & Strategy: Link field execution with the Head of Field Sales.
Benefits
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A place to grow your career. Weβll help you set big goals - and exceed them.
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Work with talented, committed, and supportive teammates.
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Equity and performance bonuses. Every employee is a stakeholder in our success.
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Field based with a requirement to be in the London office when required.