Role Description
The Market Manager will be responsible for the execution of company on-and off-premise strategic initiatives throughout the Colorado market. This position will execute at the field level in on- and off-premise accounts and will require the ability to evaluate, implement, and execute such programs within our brand strategies.
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Manage distributors on a day-to-day basis, ensuring adherence to brand policies, achieving distribution objectives, and facilitating promotional activity.
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Train distributor salespeople, observe competitive market activity, and evaluate distributor execution against initiatives.
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Lead the day-to-day supplier relationship with distributor sales representatives, managers, and senior leadership.
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Present and leverage brands for increased volume and assist distributors in attaining goals and objectives.
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Be visible at the distributor office, meeting with sales representatives and management to ensure share of mind.
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Align with key local events and participate where the opportunity fits strategy, including execution of national initiatives in the local market.
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Act as primary contact for distributor sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales-related activities.
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Communicate, execute, and report product seminars at accounts and with distributor sales teams.
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Stay informed of customer and consumer trends.
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Maintain calendar of activities and promotions, ensuring distributor and third-party agencies have successful communications.
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Provide monthly market activity report to District Manager, including objectives, accomplishments, competitive activity, special projects, and specific needs.
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Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes.
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Review programs and execution updates with distributor management.
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Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
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Special projects such as verifying pricing and/or distribution at on-and off-premise accounts.
Qualifications
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Bachelor’s degree in Business Administration, Management, Marketing, or related field; may consider equivalent experience for education.
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Five (5) plus years’ work-related experience in distilled spirits/wine supplier industry.
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Analytical skills, particularly in gathering data from various sources and presenting it in suitable formats.
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Knowledge of principles and methods for showing, promoting, and selling products or services.
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Good managerial and effective presentation skills.
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Strong oral and written communication skills.
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Excellent interpersonal skills.
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Proficient using Microsoft Office including Word, Excel, and PowerPoint.
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Valid Driver’s License Required.
Physical Requirements
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Stand; walk; use hands and fingers to handle or feel objects, and use a computer; reach with hands and arms.
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Occasionally lift and/or move up to 20 pounds.
Benefits
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Paid Vacation
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11 Paid Holidays
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Health, Dental & Vision eligibility from day one
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FSA/HSA
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401K match
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EAP
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Maternity/Paternity Leave