[Hiring] AI Outbound Marketing Manager @Ashby

Role Description

We’re looking for someone who is deeply curious, with great taste, and who gets energy from optimizing campaigns to perfection, institutionalizing learnings, and scaling the learnings we have from across the business into the most thoughtful, genuinely valuable, and high-converting campaigns. You can think of yourself as the owner of everything that happens after a Scaled Outbound campaign goes live.

• Optimizing and scaling outbound campaigns: Develop highly iterative experimentation methodology sprints to constantly improve the quality of existing campaigns.
• Keep the automated motion from going stale: Co-own the email and LinkedIn sequences with the Program Manager, ensuring automated motion gets better over time.
• Own copy optimization and conversion: Analyze underperforming sequences, understand why, and fix them, including managing the Twain prompt library.
• Turn performance data into action: Own QA and performance analysis for automated motion and redesign for optimization.
• Collate and integrate materials and learnings: Work with Sales Managers, Product Marketing, and Content to pull fresh proof points into active sequences.
• Co-own program-level physical touches: Manage ICP-tailored gifting, event invitations, and user group meetups.

The stack you’ll work in: Clay, Hubspot, Instantly, HeyReach, and Twain.

Qualifications

• Creative experimental mindset with strong opinions about good copy.
• Energized by optimization, preferring to improve existing campaigns over creating new ones.
• Copy and customer obsessed, with the ability to diagnose and act on underperforming sequences.
• Fluent in reading campaign performance data.
• Experience running cold outbound sequences (email or LinkedIn).
• Interest in owning a horizontal role that raises the performance of all campaigns.

Requirements

• Marketing side: Experience in demand gen, growth, or lifecycle/outbound marketing at a B2B SaaS company.
• Sales side: Multiple years in outbound sales, with experience in building lists and writing sequences.
• Experience writing cold email and/or LinkedIn sequences with measurable results.
• Familiarity with sequencing or sales engagement tools (Instantly, Smartlead, HeyReach, or similar).
• Ability to utilize AI for efficiency in work tasks.
• Focus on pipeline rather than MQLs.

Benefits

• Competitive salary and equity.
• Opportunity to work with a talented and passionate team.
• 10-year exercise window for stock options.
• Unlimited PTO with four weeks recommended per year.
• Twelve weeks of fully paid family leave in the US.
• Generous equipment, software, and office furniture budget.
• $100/month education budget with manager approval for more expensive items.
• Top-notch health insurance for you and your dependents with all premiums covered.
• 401k match.

Interview Plan

• 30 minutes intro call with Michelle (Recruiter Screen).
• 45 minutes interview with Tim McCann (Hiring Manager).
• 30 minutes interview with Harriet (VP Marketing).
• 30 min take home review.
• Final panel: 30 minutes with Claire (Demand Gen), 30 minutes with Sam (SMB Sales Leader), 30 minutes with Lia (Product Marketing Leader).