[Hiring] Lifecycle Marketing Manager @Headway

Role Description

As our second Lifecycle Marketing hire on the Provider Experience team, you'll own that system end to end:

• Segmenting providers, building the triggers, and shipping the campaigns in Iterable and Intercom that turn provider behavior into the right message at the right time.
• Define success before you launch, test against it, and use the result to build the next program. Every campaign should make the next one smarter.

Day to day, you will:

• Build and shape the lifecycle program — help define how Headway engages active providers across their journey, identifying the moments, behaviors, and opportunities where lifecycle marketing can make the biggest difference.
• Design the provider journey — build programs that move providers from activation through deeper product adoption and long-term engagement, using behavioral signals to deliver the right message at the right moment.
• Build and launch journeys hands-on — own segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels using Iterable and Intercom.
• Create a continuous test-and-learn engine — develop experiments across audience, message, channel, and timing; define what success looks like upfront; and turn what you learn into programs that get smarter over time.
• Partner across the provider experience — work closely with Product, Product Marketing, Customer Success, and Creative to connect lifecycle programs to product priorities and create a consistent provider experience across channels.
• Measure what moves provider behavior — own lifecycle performance and build the measurement approach that connects programs to activation, feature adoption, engagement, and retention. Use those insights to decide where we invest next.

Qualifications

• You have at least 5+ years working in a marketplace, subscription, or product-led environment.
• You’ve built lifecycle programs that changed customer behavior.
• You’re equally comfortable building the strategy and building the journey.
• You naturally think in experiments.
• You know how to use behavioral data to create relevance.
• You know how to build with Product and Product Marketing.

Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-home stipend
• Therapy reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility reimbursement and membership
• 13 paid holidays + company holiday break
• Flexible PTO
• EAP
• Training and professional development