Role Description
The Group Revenue Manager (GRM) is responsible for maximizing group revenue and profitability through strategic evaluation, pricing, and management of all contracted block business and long-term displacement opportunities. This role partners closely with Sales, Catering, and Event Management to drive optimal business decisions across all group segments.
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Adheres to all Company, Safety and Department policies and procedures.
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Fosters teamwork and provides excellent guest service, anticipates guest needs to exceed guest expectations.
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Builds brand loyalty by living the JW Marriott Core Values.
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Remote work may be considered for highly qualified candidates, depending on experience.
Qualifications
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Education:
Bachelorβs degree in Hospitality, Business, Finance, or related field preferred.
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Experience:
3β5+ years of experience in revenue management, group sales, or hotel analytics, preferably in a full-service or luxury property.
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Skills:
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Strong analytical and financial modeling skills
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Advanced knowledge of revenue management systems and Excel
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Strategic thinking and decision-making abilities
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Strong negotiation and communication skills
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Ability to collaborate cross-functionally
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Detail-oriented with strong organizational skills
Requirements
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Experience evaluating group business and displacement analysis
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Knowledge of Marriott reservation systems and revenue strategies
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Preferred: Experience in large hotel or resort environment
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Familiarity with demand forecasting and pace analysis tools
Key Responsibilities
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Group Revenue Optimization:
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Drive maximum profitability across all group segments, including meetings & events, corporate, SMERF, association, tour series, convention, sports, crew, and social/wedding business
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Evaluate RFPs and develop strategic pricing recommendations
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Perform displacement analysis and assess total account value
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Provide data-driven accept/decline recommendations aligned with overall revenue strategy
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Function Space Optimization:
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Partner with Catering & Events to optimize ballroom and meeting space utilization
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Ensure profitability through effective use of catering minimums and space-to-room ratio management
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Group Wash & Pickup Management:
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Monitor block performance, including utilization, attrition, and cutoff adherence
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Analyze wash and slippage trends and execute re-sell strategies to recover unused inventory
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Long-Range Forecasting:
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Conduct 12β24-month pace and demand analysis to identify need periods
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Evaluate compression patterns and develop forward-looking group mix strategies
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Contract & Inventory Controls:
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Protect inventory through strategic rate, availability, and inventory controls
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Optimize shoulder dates and peak night production
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Evaluate concessions and recommend blackout dates to support profitability
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Market Segment Ownership:
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Own strategy, production, and performance for the following segments:
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Corporate groups
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Association
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Convention
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SMERF
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Tour & travel
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Sports
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Social and wedding groups
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Collaboration:
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Partner cross-functionally with Sales, Catering & Events, Event Management, DOSM, and the Director of Revenue to ensure alignment and execution of strategies
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Performance Metrics (KPIs):
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Group ADR
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Group revenue pace
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Group wash percentage
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Total revenue contribution
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Function space utilization
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Conversion ratio
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Group profitability
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Displacement accuracy
Essential Job Functions
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Work is performed in a (type of location, i.e., office, kitchen, restaurant, casino, etc.) environment and in other locations throughout the property.
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Must be tolerant to varying conditions of noise level, temperature, illumination and air quality.
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The noise level in the work environment is usually moderate. When on the casino floor, the noise level increases too loud.
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Interact professionally with management, applicants, associates, and guests in a collaborative, service-oriented environment.
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Communicate clearly and effectively, both verbally and in writing, with internal teams and external partners.
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Maintain compliance with all Company policies, procedures, job requirements, and daily operational communications.
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Perform work primarily in a seated or standing position for extended periods, with the ability to move throughout the property as needed.
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Demonstrate mobility including bending, reaching, and navigating office and hotel environments.
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Occasionally lift, carry, push, pull, or maneuver items weighing up to 15 pounds.
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Utilize standard office equipment, including computers, phones, and related technology systems.
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Exhibit strong hand-eye coordination and ability to work with computer-based systems for extended periods.
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Apply basic mathematical skills and the ability to interpret numerical data, reports, and analytical outputs accurately.
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Maintain visual acuity to read, analyze, and interpret data, reports, and systems with letters, numbers, and symbols.