[Hiring] Business Development Representative @TELUS Agriculture & Consumer Goods

Role Description

Are you ready to embark on an electrifying journey that will revolutionize the global food system? Seize this opportunity to join the trailblazing team at TELUS Agriculture and Consumer Goods (TAC) as a Business Development Representative, where you'll be the critical first link in our sales pipeline.

In this role, you'll identify, engage, and qualify high-potential opportunities by connecting prospects with solutions that deliver the insight to decide, confidence to act, and power to grow.

What you'll do:

• Lead outbound prospecting campaigns via phone, email, and LinkedIn to generate net-new leads and build a consistent pipeline of high-quality opportunities in the foodservice and retail CPG space.
• Conduct discovery calls with prospects to understand their business challenges, pain points, and operational goals, using findings to tailor messaging and assess fit for TELUS Consumer Goods solutions.
• Apply the BANT qualification framework (Budget, Authority, Need, Timeline) to evaluate leads and hand off only sales-ready opportunities to Account Executives and Account Directors.
• Maintain a deep, evolving understanding of the TELUS Consumer Goods solution portfolio—including AI-powered auditing, predictive analytics, inventory optimization, and retail execution capabilities—to accurately represent value and competitive differentiation.
• Collaborate with Marketing, Product Management, and your BDR Manager to refine discovery questions, improve qualification accuracy, and execute targeted outreach campaigns.
• Maintain accurate and up-to-date Salesforce records to track lead flow from MQL through BANT qualification, enabling pipeline visibility and conversion reporting.
• Build industry expertise in foodservice and retail CPG operations, competitive landscape, and emerging trends to become a trusted resource for prospects and internal stakeholders.
• Serve as the key link between Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs), ensuring smooth, timely, and high-quality handoffs that set up Account Executives for success.
• Participate in BDR campaign creation and execution—including webinars, events, and follow-up sequences—contributing ideas, executing outreach, and reporting on results to optimize campaign performance.
• Leverage sales collateral from Marketing and Product Management to support outreach and discovery activities, and provide feedback on messaging effectiveness and collateral gaps.
• Continuously refine qualification processes and discovery frameworks in collaboration with your BDR Manager and team to improve conversion accuracy and pipeline quality.

Qualifications

• 1-2+ years of experience in B2B sales development, inside sales, or outbound prospecting roles.
• Experience working in a fast-growing, scaling organization or SaaS environment.
• Track record of exceeding activity or pipeline targets and a competitive drive to succeed.
• Strong verbal and written communication skills with the ability to articulate complex SaaS and technology solutions to non-technical audiences.
• Demonstrated knowledge of BANT or similar sales qualification frameworks.
• Proficiency with CRM platforms (Salesforce preferred) and comfort with sales technology and data entry discipline.
• Proven ability to execute outbound prospecting activities (cold calling, email campaigns, LinkedIn outreach) with consistency and resilience.
• Self-motivated, organized, and coachable with a growth mindset and willingness to learn.
• Ability to thrive in a collaborative environment and work effectively with Account Executives, Marketing, and cross-functional teams.

Requirements

• Familiarity with the foodservice or retail CPG industry or retail execution challenges.
• Experience or familiarity with AI-powered tools, predictive analytics, or data-driven sales approaches.
• Understanding of retail execution software or point-of-sale optimization concepts.

Benefits

• Inclusive and supportive environment where all individuals can thrive.
• Valued unique perspectives and experiences that each person brings to our team.