Role Description
To strengthen our Team in the Eye Care Provider Division, we are seeking a Business Development Representative for our Northern California/Southern Oregon territory (must live within the territory; Medford Area). Under general direction from the Regional Business Development Manager, the Business Development Representative (BDR) is responsible for the overall management, objectives, and plans for the assigned territory within the U.S. Independent Eye Care Professional (ECP) Channel.
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The BDR is an experienced business-to-business sales representative with the ability to source, develop, and cultivate new clients and new business.
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Responsible for conducting sales calls with eye care professionals (ECPs) such as optometrists, ophthalmologists, opticians, and other optical specialists to promote ZEISS products, services, and practice-based solutions.
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Document customer records and activity within the Customer Relationship Management (CRM) system.
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Develop and maintain effective plans for the assigned territory.
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Implement account-specific programs and business plans.
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Act as a change agent to expand ZEISS product and portfolio utilization.
Qualifications
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BS or BA in Business, Public Administration, Economics, Marketing, or related field strongly preferred.
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3+ years in a successful business-to-business sales environment, preferably in Rx sales, optical, medical device, or retail operations industry with Fortune 500 companies.
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Must have a valid driverβs license.
Requirements
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Meet or exceed sales growth targets for Direct Rx business and other strategic targets.
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Segment territory using CRM Account Classification system and identify key customer targets.
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Profile and evaluate each customerβs store operation, financial data, business model & profit drivers.
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Conduct and prepare pre-call planning and call objectives.
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Lead sales conversation with ECPs by challenging and persuading them to change behavior.
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Create innovative tactical and strategic approaches to meet and exceed business objectives.
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Treat territory as own franchise by creating and executing territory plan.
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Increase sales by effectively communicating the advantages and benefits of Carl Zeiss Vision products and services.
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Support and implement national marketing plans, utilizing digital tools and apps.
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Schedule, plan, develop, and conduct on-site training and educational seminars.
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Maximize and execute customer marketing programs.
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Establish positive, productive, and collaborative working relationships with colleagues.
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Operate with the highest ethical standard during every customer interaction.
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Input accurate and timely reports via Salesforce.com.
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Efficiently manage travel costs and leverage smart spending techniques.
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Prepare and submit timely expense reports.
Benefits
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Medical
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Vision
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Dental
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401k Matching
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Employee Assistance Programs
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Vacation and sick pay
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The list goes on!