[Hiring] Area Sales Manager @ADI Global

Role Description

We are now seeking a high‑performing Area Sales Manager to retain, grow and win B2B customers across Greater Manchester, with additional coverage across Belfast and surrounding areas. This role is ideal for a Field Sales Manager, Territory Manager, Area Sales Executive, Business Development Manager, or B2B Account Manager, particularly from Electronic Security, Electrical Wholesale, Trade Distribution, AV, Fire & CCTV, or closely related sectors.

Job Duties

• Customer Relationship Management
  • Manage, retain and grow revenue across a defined field sales territory covering Greater Manchester and Belfast.
  • Build strong, long‑term relationships with security installers, systems integrators, electrical contractors and trade partners.
  • Act as the trusted advisor and primary point of contact for assigned customer accounts.
  • Maintain regular face‑to‑face customer visits to drive satisfaction, loyalty and account growth.
• New Business Development
  • Identify, prospect and onboard new B2B customers.
  • Win business from competitors by clearly communicating ADI’s value proposition, service model and extensive product range.
  • Increase share of wallet within existing accounts through consultative, solution‑focused selling.
  • Drive sustainable territory growth by uncovering new projects, installers and regional opportunities.
• Sales Execution & Campaign Management
  • Plan, lead and execute supplier‑led and branch‑supported sales campaigns.
  • Convert campaign activity into qualified pipeline and measurable revenue growth.
  • Maintain accurate opportunity tracking, forecasts and reporting via CRM.
  • Deliver consistent performance against sales targets, KPIs and growth plans.
• Events & Market Engagement
  • Attend and support trade counters, supplier roadshows, exhibitions, installer days and industry events.
  • Deliver product demonstrations and technical presentations to customers and prospective partners.
  • Represent ADI as a trusted local expert in security, AV and low‑voltage technologies.
• Product & Market Knowledge
  • Develop in‑depth knowledge of ADI product portfolios, solutions and services.
  • Stay informed on market trends, competitor activity and emerging technologies.
  • Participate in technical, sales and product training to support professional growth.
  • Provide forecasting and demand insight to support Sales Inventory Operations Planning (SIOP).

Qualifications

• Proven experience in field sales, territory management or B2B account management.
• Experience within electronic security, electrical wholesale, AV, fire, CCTV or trade distribution.
• Strong communication, negotiation and relationship‑building skills.
• A proactive, well‑organised approach with the ability to manage your territory autonomously.
• Confidence working in a target‑driven, customer‑facing environment.
• Full UK driving licence and flexibility to travel across Greater Manchester alongside Belfast.

Requirements

• Solid understanding of sales fundamentals, pipeline management and account development.
• Ability to influence customers and internal stakeholders at all levels.
• Strong commercial mindset, including pricing, margin and deal structuring.
• Confident negotiator with strong closing and customer engagement skills.
• Initiative, resilience and a solution‑oriented approach.

Benefits

• Competitive base salary plus car allowance or company car.
• Attractive commission and market‑leading sales incentive scheme.
• Opportunity to build a long‑term career within a global, industry‑leading organisation.
• Comprehensive product, technical and sales training.
• Supportive, collaborative culture focused on performance, innovation and customer excellence.