[Hiring] Sales Director @HowGood

Role Description

Does showing a food service provider how they could save 250 thousand metric tonnes of carbon (just by modifying a few ingredients) sound like the kind of win you want to build a career around? Are you a seasoned enterprise sales leader ready to apply your skills to meaningful environmental impact?

We are seeking an experienced EU Sales Director to lead the growth of Latis, our sustainability intelligence platform, across Europe. You will own the European go-to-market strategy and new business pipeline, winning and expanding enterprise relationships with some of the region’s most influential food and consumer goods companies.

What You'll Do...

• Own the European Sales Strategy:
  • Define and execute the go-to-market plan for Europe, including target accounts, segment prioritization, and territory planning across the CPG, retail, ingredient supplier, and food service sectors.
• Build and Manage Pipeline:
  • Research, prospect, and generate high-quality enterprise opportunities, maintaining accurate pipeline data and forecasts in our CRM.
• Lead the Full Sales Cycle:
  • Run executive-level presentations and consultative discussions that demonstrate how Latis delivers value through sales lift, carbon emission reduction, and progress toward ESG goals, and close $100k+ SaaS agreements against an annual quota.
• Partner Cross-Functionally:
  • Work closely with Marketing, Customer Success, Product, and Research to shape European messaging, ensure smooth handoffs to onboarding, and identify expansion opportunities within existing accounts.
• Bring the Voice of the Market:
  • Track European market trends and regulatory developments (such as CSRD and related reporting requirements) and relay client feedback to inform HowGood’s product roadmap.
• Represent HowGood in Europe:
  • Serve as a visible ambassador for HowGood at industry events, conferences, and client meetings across the region.

Qualifications

• At least [7+] years in B2B SaaS sales, with a proven track record of consistently meeting or exceeding quota and closing $100k+ enterprise deals.
• Recent experience selling to CPG, retail, ingredient supplier, or food service clients in Europe.
• A strong understanding of (or professional background in) agriculture, sustainability, Scope 3 reporting/carbon accounting, supply systems, biodiversity, or ESG goals.
• Experience building territory plans, forecasting accurately, and navigating complex, multi-stakeholder enterprise procurement processes.
• Exceptional written and verbal communication skills in English; additional European languages (e.g. [German, French, Dutch]) are a strong plus.
• Comfort working in a lean, mission-driven, remote team across time zones.

Requirements

• An established thought-leadership or public-speaking presence in agriculture, sustainability, or supply chain innovation.
• Experience as an early or first sales hire in a new region.

Benefits

• €100,000 - €115,000 a year
• Salary commensurate with experience plus variable commission
• Car allowance inclusive of salary
• The chance to drive measurable environmental impact at a company with a clear mission

Company Description

HowGood is an Equal Opportunity Employer. We aim to employ people who reflect the diverse nature of society and encourage candidates from all backgrounds to apply. We seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.