[Hiring] Senior Product Manager @Fetch

Role Description

We’re looking for a Senior Product Manager to help shape and deliver Fetch’s off-platform audience products. Fetch’s deterministic, receipt-verified purchase data gives advertisers a powerful foundation for reaching consumers based on what they actually buy. This role will make those audiences easier to discover, build, expand, and activate across programmatic, social, and publisher platforms.

You’ll own the audience product roadmap within the Data Products Team, partnering with engineering, data science, and commercial teams to identify customer needs and prioritize opportunities that grow the business. Your scope will span:

• Audience discovery and configuration
• Lookalike and predictive expansion
• Partner connectivity
• Shared services that support self-service workflows

This role combines product strategy with hands-on execution. You’ll help determine which audience capabilities to invest in, where to build versus partner, and how to balance audience scale, quality, speed, and cost. You’ll also turn those decisions into clear requirements and lead delivery from discovery through launch and ongoing improvement.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Qualifications

• 5+ years of product management experience, including 3+ years in programmatic advertising, audience products, or ad tech.
• Experience owning a product roadmap and making prioritization decisions based on customer needs, commercial impact, technical dependencies, and effort.
• Direct experience building audience activation products, DSP integrations, or audience data-sharing platforms.
• A working understanding of audience segmentation, identity resolution, privacy-safe matching, and the tradeoffs between audience scale and precision.
• Familiarity with lookalike or predictive audiences and the ability to partner with data scientists on use cases, evaluation criteria, and product requirements.
• Technical fluency with APIs, data pipelines, and partner integrations.
• Strong product judgment, including the ability to evaluate build-versus-partner options and distinguish reusable capabilities from one-off requests.
• A track record of taking ambiguous opportunities from discovery to a live product, then using adoption, quality, and operational data to improve it.
• Clear communication across technical and commercial teams, with the ability to explain tradeoffs, align stakeholders, and lead productive partner conversations.
• Curiosity about AI and a willingness to use new tools thoughtfully to accelerate learning and improve your work.

Requirements

• Shape the audience roadmap by translating advertiser needs, market opportunities, partner feedback, and commercial goals into a prioritized roadmap for Fetch’s off-platform audience products.
• Advance audience expansion capabilities by partnering with data science and engineering to develop lookalike and predictive audience offerings.
• Make audiences easier to discover and buy by defining audience taxonomy, descriptions, selection criteria, and discovery capabilities.
• Build a scalable audience lifecycle by owning product requirements for audience creation, sizing, expansion, activation, refresh, and status visibility.
• Expand activation connectivity by prioritizing and delivering audience integrations with DSPs, identity providers, and other activation partners.
• Enable self-service audience workflows by partnering with application teams to power audience tools and external APIs.
• Improve audience reach and quality by working with identity and data science teams.
• Lead delivery and partner launches by defining requirements and success criteria.
• Own product outcomes by establishing and tracking audience adoption, activation success, match rates, and operating cost.
• Build privacy into the product by partnering with Legal, Privacy, and engineering.

Company Description