[Hiring] Junior Product Marketing Specialist @Bask Health

Role Description

We're looking for a Junior Product Marketing Specialist to support product marketing initiatives across Bask Health's software platform. This is an early-career opportunity for someone who has some experience in marketing, content creation, customer research, or related work and wants to develop deeper expertise in product marketing.

• Help communicate what Bask Health's products do, how they work, and why they matter to the businesses using our platform.
• Support the creation of messaging and marketing materials that help prospective and existing customers understand product capabilities.
• Work with product marketing, product management, engineering, design, sales, customer success, and other internal stakeholders.
• Turn product information into clear, accurate, and engaging customer-facing content.
• Develop feature descriptions, product overviews, launch announcements, presentations, and educational resources.
• Collaborate with technical stakeholders to ensure marketing materials accurately describe available functionality.
• Support product launches by preparing content, organizing deliverables, tracking deadlines, and coordinating feedback.
• Maintain existing product marketing materials as features evolve and new capabilities become available.
• Conduct competitive research to understand how other SaaS, e-commerce, and healthcare technology companies position their products.
• Organize findings into research summaries, comparison documents, and other resources that support product marketing decisions.
• Partner with sales teams to understand common customer questions and help create materials that address them.
• Work with customer success teams to develop resources that support onboarding, feature education, and product adoption.
• Help maintain product marketing documentation, messaging libraries, launch calendars, and content repositories.
• Support website and landing page updates related to new product features and capabilities.
• Contribute ideas for improving product descriptions, customer education, and marketing communications.
• Assist with reviewing product marketing performance through customer feedback, content engagement, launch results, and feature adoption data.

Qualifications

• Approximately 1–2 years of relevant experience in marketing, product marketing, content marketing, communications, or related work, including internships or contract experience.
• Strong written communication skills.
• Ability to create clear, well-organized marketing content.
• Interest in technology, software products, and product marketing.
• Basic understanding of marketing principles and customer messaging.
• Ability to learn complex software functionality and explain it clearly.
• Experience conducting research and organizing findings.
• Strong attention to detail and accuracy.
• Good organizational and time management skills.
• Ability to manage multiple assignments and deadlines.
• Comfortable working with spreadsheets, presentations, and written documents.
• Ability to communicate professionally with different stakeholders.
• Strong analytical thinking and problem-solving skills.
• Willingness to ask questions and seek clarification when needed.
• Ability to incorporate feedback and improve work.
• Comfortable collaborating with cross-functional teams.
• Ability to work independently on assigned projects.
• Interest in understanding customer needs and business challenges.
• Familiarity with B2B SaaS concepts or willingness to learn.
• Ability to organize information and maintain documentation.
• Strong initiative and ownership of assigned responsibilities.
• Adaptability in a changing software environment.
• Ability to learn new tools and processes quickly.
• Commitment to producing accurate, high-quality work.

Requirements

• Experience in product marketing or SaaS marketing.
• Internship experience at a software or technology company.
• Familiarity with B2B SaaS business models.
• Experience writing product descriptions or feature announcements.
• Familiarity with e-commerce and direct-to-consumer businesses.
• Experience using Shopify, website builders, or merchant software.
• Experience conducting competitive or market research.
• Familiarity with product launches and go-to-market activities.
• Experience creating sales presentations or marketing collateral.
• Familiarity with Google Workspace, Microsoft Office, or similar productivity tools.
• Experience using Notion, Figma, Canva, or related collaboration tools.
• Basic understanding of customer acquisition and retention.
• Familiarity with product analytics or marketing performance metrics.
• Experience supporting customer onboarding or education initiatives.
• Understanding of product-led growth concepts.
• Familiarity with healthcare technology or telehealth platforms.
• Interest in artificial intelligence and emerging software products.
• Experience creating technical or educational content.
• A portfolio of writing samples, marketing materials, or relevant projects.
• Experience working in a growing technology company.