[Hiring] Senior Marketing Manager @Tines

Role Description

We're looking for an experienced Senior Marketing Manager to accelerate the growth of one of Tines' most exciting businesses. With a primary focus on Federal Government, and additional responsibility for State & Local Government and Higher Education (SLED), you'll own the marketing strategy and programs that help us capture that opportunity.

This is a role with real ownership and impact. Sitting within our marketing organization, you'll partner directly with our VP of Public Sector as a strategic business partner:

• Identifying opportunities, shaping our go-to-market plans, and influencing where and how we invest.
• Bringing new ideas, building ambitious programs, and being accountable for measurable pipeline growth.

This is a highly collaborative, cross-functional role. You'll lead across all areas of marketing to meet the unique needs of our Federal and broader Public Sector business.

What you will be doing:

• Own the Public Sector marketing strategy and plan, with a primary focus on U.S. Federal and responsibility for SLED and Higher Education.
• Build and lead integrated marketing programs that generate qualified pipeline, engage priority accounts, and accelerate opportunities.
• Develop a high-impact field marketing motion, including executive roundtables, industry events, trade shows, and regional experiences.
• Activate and lead the Public Sector partner ecosystem, developing joint campaigns and programs with channel, technology, and strategic partners.
• Build Tines' presence and credibility in Public Sector, collaborating on thought leadership and use-case-driven messaging.
• Own performance and investment decisions, managing budgets, measuring pipeline impact and ROI, and continuously optimizing programs.

Qualifications

• 8+ years of marketing experience, with significant experience in the Public Sector (Federal and/or SLED).
• Experience marketing FedRAMP-authorized solutions is an advantage.
• Demonstrated success owning Public Sector Marketing campaigns with specific OKRs that materially deliver qualified leads and prove ROI.
• Strong track record of building and executing results-oriented marketing strategies that deliver tangible business outcomes.
• Experience owning and managing marketing budgets and making investment trade-offs.
• Experience working with Public Sector channel partners, distributors, and contract vehicles.
• Exceptional cross-functional leadership and project management skills.
• Excellent communication and presentation skills, with the ability to influence both internal and external audiences.
• A proactive, solutions-oriented mindset with the ability to thrive in a fast-paced environment.
• Experience navigating long sales cycles, high-value contracts, and complex customer relationships.
• Proficient in MarTech - especially marketing automation (Asana, Hubspot).

Requirements

• Target Annual Compensation: $160,000 - $185,000 salary + equity.
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Benefits

• Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.