[Hiring] Senior Customer Marketing Consultant @Deepwatch

Role Description

Deepwatch is seeking a Customer Marketing Contractor responsible for driving customer engagement, increasing customer value realization, reducing customer churn, and improving advocacy. This person will create and support customer marketing campaigns while developing and fostering a community of Deepwatch advocates.

Statement of Work & Key Deliverables

• Customer Review Programs & Advocacy:
  • Own and monitor 1 to 2 review-focused email campaigns per month (targeting 15+ new reviews across Gartner Peer Insights and G2).
• Case Studies, Testimonials & References:
  • Conduct 2 to 4 customer interviews, write case studies, and secure 2 to 4 customer references or testimonials.
  • Work with Customer Success to identify applicable customers, manage customer interviews, write customer case studies, secure customer references, quotes, and testimonials.
• Social Media Content and Execution:
  • Create 2 to 3 customer-focused social graphics and posts per month.
  • Leverage customer case studies, reviews, industry recognition, and quotes for organic social posts.
  • Proactively identify social ideas and monitor post engagement/success.
  • Partner with the Creative Manager to create social graphics, decide on post date, write post copy, and share final posts internally amongst customer-facing teams.
• Monthly Customer Newsletter Ownership:
  • 1 monthly edition (4 total editions across the contract term).
  • Secure content from internal teams, draft, edit, write, and manage the end-to-end publication of the monthly customer newsletter.
  • Ensure messaging highlights product value, upcoming events, and customer success milestones.
• Webinars and Events:
  • Assist with webinar promotion (email and social), customer success awareness, and track customer engagement pre and post-webinar.
  • Assist in managing/owning the execution of corporate and customer events including industry trade shows (RSA Conference), Deepwatch SKO, and channel partner events.
  • Manage promotional swag inventory and order fulfillment for events and marketing initiatives.

Qualifications

• Bachelor's degree in a relevant field such as Marketing.
• 5-7 years of experience in customer marketing or product marketing of enterprise software or technology offerings; cybersecurity experience is preferred.
• Proven experience with technical products and developing customer messaging to create compelling stories.
• Demonstrable content creation skills.
• Very strong written and presentation communication skills.
• Proven track record of working independently with the ability to both lead and participate in projects.
• Experience and/or knowledge of EDR, XDR, VM, MDR/MSSP and/or SIEM technologies.

Requirements

• This position will have access to customer data and is subject to International Traffic in Arms Regulations (ITAR).
• Candidates will be asked to confirm that they are a U.S. Person as defined by the following:
  • A citizen of the U.S.;
  • A lawful permanent resident of the United States;
  • A person admitted to the United States as a refugee; or
  • A person that has been granted asylum by the United States government.

Benefits

• Medical, dental, vision, and disability insurance.
• Flexible Time Off (FTO), 12 company holidays, sick leave, and 8-Weeks Paid Parental Leave.
• Unique professional development benefits with Annual “development dollars” to support our people growth and development.
• Wellness contests and monthly educational programs.
• 401(K) retirement program.