[Hiring] Senior Product Marketing Manager @Karat

Role Description

As a Senior Product Marketing Manager, you’ll own key initiatives across product positioning, go-to-market, and customer marketing. You’ll work across Product, Sales, and Marketing to drive these initiatives forward, from shaping the approach to executing the work. This is a highly autonomous, hands-on role for someone who takes real ownership of their areas, holds themselves accountable for the quality of the work, and continually looks for ways to make their programs more effective and impactful.

• Customer Marketing & Advocacy:
  • Build programs that deepen customer engagement, showcase customer impact, and turn successful customer relationships into stories, advocacy, and proof of value.
• Product Positioning & Messaging:
  • Develop clear, differentiated positioning and messaging for Karat’s products, connecting customer needs to product capabilities and business value.
• Product Launches & Go-to-Market:
  • Lead the planning and execution of product launches, partnering across teams to bring new capabilities to market and drive adoption.
• Sales Enablement:
  • Create compelling presentations, product demos, and other materials that help go-to-market teams communicate Karat’s value, differentiate against competitors, and win business.
• Product & Market Insights:
  • Bring customer feedback, competitive intelligence, and market trends into product and marketing decisions, challenging assumptions and identifying opportunities to strengthen Karat’s products.

Qualifications

• 7+ years of experience in product marketing for B2B technology.
• Successful history leading at least one (1) product launch for a U.S. or global market.
• Experience leading or significantly contributing to a customer marketing or advocacy program.
• Outstanding English-language writing skills and a sharp instinct for language, narrative, and word choice.
• Experience creating compelling presentations, product demos, training materials, and other assets.
• Deep history of taking initiative, bringing cross-functional teams along, and driving important work from start to finish.

Requirements

• This position is only available to candidates residing in the following U.S. states: FL, IL, MA, MO, OR, TX, and WA.
• While our team operates 100% remotely, we are currently limiting hiring to these specific locations.
• Immigration sponsorship is not available.

Benefits

• Compensation varies by geographic location.
• Base Salary (GeoLo 2): $145,600.20 — $169,063.20 USD.
• Base Salary (GeoLo 3): $129,422.40 — $150,278.40 USD.
• Base Salary (GeoLo 4): $113,244.60 — $131,493.60 USD.

Company Description

Karat helps technical leaders transform their workforce for the Human+AI era. Trusted by some of the world's largest payment companies, tier 1 banks, and global tech enterprises, Karat evaluates and benchmarks engineering talent rigorously, consistently, and at scale.