[Hiring] Director, Product Marketing @Code for America

Role Description

Code for America is looking for a talented Director, Product Marketing who will drive product marketing work across our full portfolio — from early-stage tools still being validated to more mature products — and across both the institutions we partner with and the people those products ultimately serve. In this role you will lead the go-to-market strategy and bring it to life, working closely with Product, Outreach, Program, and Marketing & Communications. As this function takes shape, you’ll decide important focus areas such as which delivery areas need what kind of support and what assets, processes, and/or capabilities we need to prioritize, for the highest impact.

This role will report to the Sr. Director of Product Management and is expected to travel no more than 10% of the time. Code for America is based in California and can employ those who reside full-time within the United States. This is a remote position.

In this position you will:

• Set go-to-market strategy and positioning
• Define positioning and messaging for our products, developing distinct approaches for government and institutional partners, as well as clients Code for America directly serves
• Write and guide the development of plain, accessible messaging for people navigating complex systems, often with limited time, trust, or prior exposure to these services
• Prioritize target audiences, and shape strategy to address the barriers keeping them from adopting our products
• Build and own the go-to-market plan for each product — audience, channels, messaging, sequencing — adapting it to the product's stage, from early validation to scaled growth
• Coordinate product launches so product readiness, messaging, and distribution activity are aligned and on schedule
• Build proof points, such as case studies, usage data, and client/partner stories that support broader storytelling and visibility into our reach and impact
• Enable partners and channels
• Build toolkits, templates, and core messaging that Outreach and other frontline teams can adapt across channels and partner types
• Prioritize enablement investment toward the partners and channels with the greatest reach and impact
• Define what success looks like for each go-to-market effort and what we most need to learn at each stage
• Design and run experiments on messaging, channel, and segmentation, and turn adoption, engagement, and conversion data into changes in strategy
• Bring enough fluency in paid, search, and SEO channels to brief, direct, and evaluate specialist or contractor execution where those channels are part of the mix
• Partner closely with Product, Outreach, Program, Marketing & Communications, Philanthropy, Client Success, and Data Science to turn strategy into results across the portfolio
• Build trust and shared context with teams and stakeholders across a still-maturing function
• Bring a product marketing perspective into discussions big and small, from early product strategy through execution
• Manage contractors or agencies supporting demand generation and other specialized execution
• Set clear expectations and review quality to ensure external work stays aligned with go-to-market strategy
• Engage in ad hoc projects and initiatives as required by organizational need

Qualifications

• 8+ years in product marketing or a closely related function, including senior-level experience operating with significant autonomy
• Experience managing direct reports and/or directly leading contractor or agency teams, and readiness to build and manage a team as needs evolve
• Demonstrated experience developing positioning, messaging, and go-to-market strategy across a product’s lifecycle, from early validation through scaled growth
• Demonstrated ability to translate strategy into shipped, measurable results
• Demonstrated ability to prioritize and grow a go-to-market function, sequencing investments deliberately
• Experience writing or guiding plain-language, accessible messaging for people navigating complex systems or under-resourced communities
• Working fluency in acquisition and demand-generation channels (paid, search, SEO) sufficient to direct and evaluate specialist execution
• Experience defining success metrics, designing experiments, and translating data into strategic recommendations
• Proven judgment operating in ambiguous, matrixed organizations, including building credibility and influence with senior stakeholders
• Excellent writing skills, including the ability to adapt the same message for clients and for government or institutional partners
• Curiosity about emerging AI tools and a commitment to using them responsibly and effectively
• A deep commitment to Code for America's mission of making government services work well for the people who need them most

Requirements

• Experience in nonprofit, government, or another sensitive, highly regulated consumer category (healthcare, financial services, benefits), particularly where privacy and consent constraints limit standard marketing playbooks
• Familiarity with CRM and partner-tracking tooling (e.g., HubSpot, Airtable) and interest in improving how it's used
• Spanish-language fluency or experience overseeing multilingual campaign materials

Benefits

• Salary: Code for America’s salary bands are transparent as a part of our commitment to transparency and fairness. The offer targets for this role range from $143,884.00 - $176,138.00 annually.
• Comprehensive benefits package including:
• Leadership and teammates who share a strong work ethic and values, and who respect and care for one another
• A collaborative, cross-functional, hardworking, and joyful environment
• Laptop provided
• A one-time $700 payment for remote environment setup; $200 stipend (in first paycheck) and up to $500 reimbursement, in accordance with our equipment policy
• Cell phone and/or internet reimbursement of $50 per month
• $500 annual stipend towards professional development; prorated at time of hire
• Up to $500 of professional development funds can be rolled over each year, up to a maximum of $1000
• Training/guidance for staff required to utilize AI as part of their role
• Employees receive a 100% employer match on the first 3% of contributions to retirement plans
• At least one no cost health insurance option for full-time employees for employee-only coverage
• Open personal time off (subject to manager approval), a minimum of 14 paid holidays, and an org-wide closure from Christmas Day through New Year's Day
• Paid sick time; up to 96 hours annually
• 17 weeks of paid parental and family leave
• 3 weeks of paid sabbatical after 5 years of service