[Hiring] Director of Product Marketing @Curriculum Associates

Role Description

The Director of Product Marketing will lead the strategy and execution of marketing initiatives that drive sales, adoption, and growth of i-Ready’s digital instruction and professional learning.

This role is critical in shaping how our digital instruction and professional learning offerings are positioned in the K–12 market and ensuring educators and administrators understand the value of our offerings. You will serve as the hub, connecting Product Management, Sales, Service, and other Marketing teams to deliver compelling propositions, strategies, messaging, and go-to-market strategies that support our mission to improve student outcomes.

This role will define positioning and messaging, lead high-impact product launches, collaborate to create demand generation and renewal campaigns, and ensure sales and service teams are equipped with compelling, differentiated stories and assets that drive sales, successful adoption, and renewal.

This is a highly cross-functional leadership role that partners closely with Product, Research, Sales, Growth Marketing, Partner Success, and Revenue Operations to bring digital instruction and professional learning solutions to market with clarity, consistency, and measurable results.

The ideal candidate brings proven experience launching new products, crafting compelling value propositions, bringing creative campaigns to life, and driving high-impact GTM strategies.

• Develop and Own Product Positioning & Messaging: Craft clear, differentiated positioning and messaging for i-Ready’s instructional and professional learning solutions that resonate with educators, administrators, and district leaders.
• Lead Go-to-Market Strategy: Drive launch plans for new products and features, ensuring cross-functional alignment and successful execution.
• Market & Competitive Analysis: Conduct research on EdTech trends, K–12 customer needs, and competitive landscape; translate insights into actionable strategies.
• Sales Enablement: Build tools, training, and content that empower Sales teams to effectively communicate product value and close deals.
• Content Strategy: Oversee creation of product-related content (web, collateral, presentations, case studies) to support demand generation and thought leadership.
• Customer Advocacy: Closely partner with Customer Marketing to identify and showcase educator and district success stories that demonstrate product impact and demonstrate how products can be used to solve critical educator challenges.
• Performance Measurement: Define KPIs for product marketing initiatives and report on effectiveness to senior leadership.
• Leadership & Team Development: Manage and mentor a team of product marketers, fostering growth and professional development.
• Drive cross-functional collaboration and influence stakeholders at all levels to ensure alignment on product strategy and messaging.
• Champion a culture of innovation, accountability, and continuous improvement within the marketing organization.

Qualifications

• 8+ years in product marketing or related roles, with at least 3 years in a leadership position.
• Proven experience in the EdTech sector, with a strong understanding of K–12 education markets, buyer personas, and procurement cycles.
• Experience in the K–12 digital instruction market, with a strong understanding of buyer personas, procurement cycles, and offerings.

Requirements

• Strategic thinking, storytelling, and analytical skills; ability to influence cross-functional teams and lead high-performing teams.
• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• Extensive experience in product marketing, portfolio marketing, or go-to-market leadership.
• Strong ability to translate research, data, and market insights into clear, compelling narratives.
• Proven success leading complex, cross-functional initiatives in matrixed organizations.
• Experience owning product launches and sales enablement for sophisticated or research-backed products.
• Analytical mindset with experience defining KPIs and using performance data to guide decisions.
• People leadership experience, with a focus on coaching, strategic growth, and high standards.
• Experience in education, edtech, or research-driven environments strongly preferred.

Benefits

• Pay Range – This role’s range is $110,500 - $196,500.
• This role is also eligible to participate in the company bonus plan.
• Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance.
• Employees can enroll in our company’s 401k plan and receive an employer match.
• Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's.
• A number of additional perks and benefits.