[Hiring] Director, Product Marketing @FranklinCovey

Role Description

We are seeking a Director, Product Marketing to lead the product marketing function for our enterprise B2B division. Reporting to the VP, Marketing, this role owns positioning, messaging, and go-to-market strategy end-to-end, translating complex products into clear, compelling value for decision-makers across industries. The Director will also weave together how our portfolio of products and solutions fits under one umbrella, turning a complex, multi-solution lineup into a simple, cohesive story that clarifies our go-to-market messaging both internally and for buyers. The Director will build, lead, and develop a small, high-impact team while serving as a strategic advisor to marketing, product, and sales leadership, driving alignment from customer insight through execution.

Essential Job Functions

• Leadership & Team Development
  • Build, lead, and develop a high-performing product marketing team, providing coaching and clear prioritization across competing demands.
  • Set the strategic agenda and operating rhythm for the product marketing function, ensuring the team's work ladders up to company and marketing leadership priorities.
  • Manage budget and vendor relationships (e.g., agencies, content production, tools) supporting the product marketing function.
• Strategic & Executive Partnership
  • Act as a trusted advisor to the VP of Marketing and senior leaders across product, sales, and marketing, helping shape our overall go-to-market strategy for launches, expansions, and growth initiatives.
  • Bring a big-picture, executive-level perspective to strategy conversations, pulling together market, competitive, and customer insight into recommendations leaders can actually use.
  • Own our product positioning and messaging, making sure it clearly connects to business results and drives revenue and pipeline.
  • Build a cohesive narrative across our multi-product, multi-solution portfolio, showing how our offerings fit under one umbrella and simplifying go-to-market messaging for internal teams and buyers alike.
  • Build messaging frameworks the whole company can use, so brand, demand gen, events, sales, and customer teams are all telling the same outcome-focused story.
• Go-to-Market Execution
  • Clearly understand our market’s needs, circumstances, and key initiatives so we can more accurately position our solutions.
  • Translate complex products and services into simple, credible value propositions that help buyers understand our solutions, building their confidence to buy, and move deals forward.
  • Turn our positioning into tools the sales team can actually use: talk tracks, pitch guides, collateral, case studies, and other materials that help close more deals.
  • Develop the strategy and lead execution of go-to-market plans across the organization, coordinating with product, tech, sales, customer success, and marketing teams to keep launches, expansions, and growth initiatives on track.
  • Refine and guide our messaging and go-to-market strategy based on what we learn from customers, the market, competitors, and the field.
  • Work with other teams to guide the creation of additional insights, thought leadership, and point-of-view content that builds our credibility in the market and generates demand with decision-makers.
  • Own measurable outcomes for the function and report progress to marketing, product, and sales leadership.

Qualifications

• Bachelor’s degree
• 10+ years of B2B product marketing experience
• 3+ years directly managing product marketers

Preferred Skills & Experience

• Experience in B2B product marketing in services, software platforms, or complex enterprise offerings
• Strong understanding of B2B services and how senior leaders make purchasing decisions
• Experience marketing to HR or L&D audiences
• Track record of leading end-to-end launches or market expansions, from insight to narrative to enablement to measurement, across a team and departments rather than solo execution
• Proven success marketing high-value, intangible solutions where differentiation depends on clarity of value rather than features
• Expertise in structured messaging frameworks that scale across marketing and sales
• Solid understanding of enterprise sales motions and how to operationalize messaging in real-world sales environments
• Demonstrated ability to hire, coach, and retain strong product marketing talent, and to set team direction amid ambiguity
• Experience in healthcare, finance, construction, manufacturing, or tech
• Strong executive presence with the ability to synthesize input, influence stakeholders, and drive alignment at the senior leadership level
• Highly collaborative with low-ego and outcome-focused
• Data-informed and insight-driven, using evidence to guide decisions and iteration
• Comfortable engaging in technical or product-detail-heavy conversations, with enough depth to represent our solutions credibly

Benefits

• Medical, dental, and vision insurance
• HSA
• Employee stock purchasing program
• 401(k)
• Paid time off
• Holiday pay
• And more