[Hiring] Director, Audience Intelligence Products @Circana Careers

Role Description

The Product Leader, Audience & Signal Intelligence will define products that transform consumer, shopper, media, transaction, and behavioral signals into actionable audience intelligence. This leader will establish the strategy for audience creation, enrichment, activation, and measurement while ensuring that the products deliver meaningful value to brands, retailers, media organizations, and agency partners.

Job Responsibilities

• Define the vision and roadmap for audience and signal intelligence products.
• Develop capabilities that enable audience discovery, segmentation, enrichment, activation, and measurement.
• Identify opportunities to combine consumer, purchase, media, and behavioral signals responsibly.
• Partner with data science, identity, privacy, technology, and commercial teams.
• Establish product requirements for predictive audience models and AI-enabled recommendations.
• Build partnerships and integrations that extend product reach and client value.
• Develop commercialization strategies, including use cases, packaging, and pricing.
• Monitor industry developments related to identity, privacy, audience addressability, and data collaboration.
• Serve as a senior product expert with clients, partners, and internal stakeholders.

Qualifications

• Product leadership experience in audience analytics, AdTech, MarTech, consumer data, or related fields.
• Understanding of audience segmentation, identity frameworks, data activation, and media measurement.
• Familiarity with privacy-conscious data practices and evolving industry standards.
• Experience commercializing data-driven or AI-enabled products.
• Strong strategic, analytical, and client-facing skills.
• Ability to lead across technical and nontechnical teams.
• Bachelor’s degree or equivalent experience; advanced degree preferred.

Benefits

• Comprehensive package of benefits including paid time off.
• Medical/dental/vision insurance.
• 401(k) to eligible employees.

Company Description

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities.