[Hiring] Website & Digital Marketing Specialist @Eggs Unlimited

Role Description

We are seeking a hands-on Website & Digital Marketing Specialist with proven experience in WordPress, website management, SEO, and digital execution. This role will primarily focus on managing and improving multiple company websites, creating and updating web content, implementing SEO improvements, troubleshooting website issues, and supporting digital marketing initiatives.

The ideal candidate has strong hands-on WordPress experience and is comfortable working with page builders, plugins, HTML/CSS, analytics, and SEO tools. The role will also support email campaigns, CRM, content creation, and other marketing initiatives.

Duties and Responsibilities

• Website Management & Development
  • Manage and maintain multiple company WordPress websites, including pages, blogs, landing pages, forms, images, plugins, and other website functionality.
  • Make basic HTML/CSS edits, troubleshoot website issues, and coordinate with developers or vendors when needed.
  • Test website updates and ensure content, links, forms, and layouts function properly across desktop and mobile.
• SEO & Digital Marketing
  • Implement on-page and technical SEO improvements, including keyword research, metadata, headings, URLs, image optimization, and internal linking.
  • Monitor website performance using Google Analytics, Google Search Console, and similar tools, and identify opportunities to improve traffic and engagement.
  • Support landing pages, email campaigns, digital content, and other online marketing initiatives.
• Marketing Support
  • Manage marketing inboxes, calendars, project trackers, deadlines, and follow-ups.
  • Support Salesloft, CRM, newsletters, lead management, social media, events, and vendor coordination.
  • Create and edit presentations, Canva graphics, reports, and other marketing materials.
• AI & Content
  • Use ChatGPT, Microsoft Copilot, and other AI tools for research, content, SEO, and productivity.
  • Review, fact-check, edit, and improve all AI-generated content before publication or use.
• Quality & Organization
  • Maintain accurate, organized, and up-to-date websites, marketing files, project information, and digital assets.
  • Review work for accuracy, functionality, grammar, and brand consistency.
  • Take ownership of assignments, meet deadlines, and proactively identify issues and opportunities for improvement.
  • Protect confidential company, customer, lead, vendor, and website information.

Qualifications

• 2+ years of hands-on WordPress experience managing, updating, or maintaining live websites.
• Experience managing multiple websites or websites for multiple brands is strongly preferred.
• Working knowledge of HTML and CSS and basic web troubleshooting.
• Experience with WordPress page builders, plugins, forms, menus, media, and website content.
• Practical understanding of SEO and on-page optimization.
• Experience with Google Analytics, Google Search Console, or similar tools.
• Strong attention to detail, organization, communication, and follow-through.
• Ability to manage website and digital projects independently.
• Proficiency in Microsoft Office, Canva, and AI tools such as ChatGPT or Microsoft Copilot.
• Ability to work Pacific Time business hours.
• Reliable internet connection and suitable remote working environment.

Preferred Qualifications

• Experience with Elementor, Divi, Gutenberg, or similar WordPress page builders.
• Experience with SEO tools such as Semrush, Ahrefs, or Moz.
• Knowledge of JavaScript or other web development technologies.
• Experience with responsive design, mobile optimization, or technical SEO.
• Experience with Salesloft, HubSpot, Salesforce, ZoomInfo, or other CRM platforms.
• Experience with email marketing, marketing automation, digital advertising, or lead generation.
• Experience coordinating with developers, agencies, or digital vendors.

Performance Expectations

• Maintain accurate, functional, and up-to-date company websites.
• Complete WordPress and digital updates accurately and efficiently with minimal supervision.
• Proactively identify website, SEO, content, and digital issues.
• Take ownership of projects and consistently meet deadlines.
• Test and review work before publication.
• Maintain organized website and marketing documentation.
• Identify opportunities to improve website performance, SEO, and user experience.
• Review all AI-generated work before publication or submission.

Application Requirements

• An updated resume.
• A portfolio, personal website, GitHub, or examples of relevant work.
• Examples of WordPress websites you have built, managed, maintained, or significantly modified.
• Examples of SEO, landing pages, digital campaigns, or other relevant digital marketing work.
• A brief explanation of your hands-on experience with WordPress, HTML/CSS, website management, SEO, and analytics.
• A brief description of a website project you personally managed from start to completion.