[Hiring] Digital Marketing Specialist @D2B

Role Description

The Digital Marketing Specialist works directly alongside the Marketing Growth Lead, acting as the core tactical execution engine for the brand. This role bridges high-level strategy and day-to-day operations by managing content output, web pages, email nurture sequences, and multi-channel campaigns. It is designed for an autonomous, execution-focused professional who excels at turning strategic roadmaps into measurable pipeline momentum in a fully remote setup.

Responsibilities

• Content Production: Write, edit, and publish blog posts, resources, and case studies that speak to Allied Health clinic owners and practice managers. Manage the content calendar and maintain a consistent publishing cadence.
• Website & Landing Pages: Build and update pages in Webflow — including landing pages, feature pages, and conversion-focused content — to support campaigns and improve the buyer journey.
• Email Marketing: Set up and execute email campaigns including nurture sequences, onboarding flows, and re-engagement campaigns using our email marketing platform.
• Campaign Execution: Deploy and monitor marketing campaigns across B2B channels, including paid acquisition when required.
• Social Media: Maintain a consistent, high-quality presence across relevant social platforms. Plan, create, and schedule posts that build awareness and drive traffic.
• Review & Reputation Campaigns: Drive customer review campaigns to build social proof on relevant platforms.
• Performance Tracking: Monitor campaign and channel performance, pull basic reporting, and flag what's working and what isn't. Comfortable reading dashboards and reporting on key metrics.
• Momentum Building: Proactively identify the next steps needed to keep our growth roadmap on track.

Qualifications

• Execution Focus: You love the "doing" part of marketing and take pride in seeing a plan come to life.
• Eye for design: Good instincts for layout, imagery, and visual consistency. You can create professional-looking assets without needing a designer for every task.
• Self-Starters: You are proactive and comfortable working independently within a defined strategy.
• Reliability: You are a consistent "engine" who can be counted on to deliver high-quality work.
• Comfortable with marketing tools like Slack, Webflow, G2, Gartner, Plausible Analytics, Google ecosystem.
• B2B Experience: Ideally some marketing experience in the B2B SaaS landscape.

Highly Desirable

• Direct background or familiarity with the Allied Health, healthcare, or clinic management software industry.
• Tech-forward mindset with an appetite for adopting modern AI tools to augment workflows, accelerate output, and maintain high operational leverage.
• Prior experience managing multi-channel paid acquisition campaigns.