[Hiring] VP, Growth Marketing @ABC Financial Services

Role Description

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

What you'll own

• MRR, growth and forecast accountability
  • Own new MRR, expansion and growth targets across ABC Trainerize and ABC FitMetrics.
  • Establish clear goals, pacing and priorities with executive, Product, Finance and Marketing stakeholders.
  • Ensure teams are aligned around shared definitions and measurable outcomes.
  • Balance short-term performance with sustainable improvements in activation, adoption, conversion, retention and expansion.
• Growth strategy across channels (execution via team + agency)
  • Set strategy, channel roles, investment thesis and guardrails across products and regions.
  • Lead agency selection and management; drive budget pacing and reallocation based on performance.
  • Own the digital funnel from discovery through activation and conversion.
  • Scale lifecycle programs that improve onboarding, activation, adoption, conversion, retention and expansion.
  • Scale technical SEO, answer engine optimization and intent-led content performance.
  • Build a stronger social, influencer, affiliate, partner and community growth motion.
  • Identify underdeveloped acquisition channels, growth loops and new revenue opportunities.
• Executive-level performance management, reporting and analytics (core)
  • Create and own the PLG Operating System: weekly business reviews, monthly performance reviews and quarterly planning.
  • Build executive-ready reporting tying investment to outcomes.
  • Partner with Finance and Analytics to establish a single source of truth across product, CRM and marketing platforms.
  • Implement decision-grade measurement using attribution guardrails, incrementality and lift testing.
  • Own forecasting and scenario planning across base, upside and downside cases.
• Full-funnel customer journey, conversion and cross-functional alignment
  • Improve the full customer journey from acquisition through activation, onboarding, adoption, conversion, retention and expansion.
  • Partner with Product and Engineering to identify and remove friction in the product experience.
  • Use customer, product and behavioral data to identify opportunities and prioritize experiments.
  • Partner with Product Marketing, Content, Implementation and Customer Success on messaging and education.
• Team, vendor ecosystem and operating excellence
  • Lead and develop a high-performing growth organization.
  • Retain, develop and support strong existing talent.
  • Govern a vendor ecosystem with clear scopes and accountability rhythms.
  • Build playbooks, documentation and a culture of experimentation.
  • Establish scalable systems and processes that support a lean team.
• Portfolio growth across Trainerize and Fit Metrics
  • Partner across ABC Trainerize and ABC FitMetrics to understand each product's growth engine.
  • Create shared approaches to measurement, experimentation, lifecycle growth and reporting.
  • Identify opportunities to improve cross-product learning and customer expansion.
• Innovation and AI-Enabled Growth Leadership
  • Identify, operationalize and scale AI-driven capabilities across marketing and product growth.
  • Institutionalize AI as a structural growth lever.
  • Help define and build agentic workflows that support growth operations.
  • Establish clear measures for AI impact.

Qualifications

• 10+ years in product-led growth, growth marketing, product growth, digital growth or a comparable function.
• Proven experience owning the full customer journey and delivering measurable outcomes.
• Strong product and growth analytics orientation.
• Demonstrated success managing meaningful budgets across paid and non-paid channels.
• Proven ability to diversify beyond paid search into organic growth.
• Practical experience applying AI in a business or growth function.
• Experience in a mid-sized or scaled company.
• Exceptional cross-functional leadership, communication and stakeholder management skills.

Requirements

• Strong analytical and financial acumen.
• Deep understanding of activation, onboarding, adoption, conversion, retention, expansion, growth loops.
• Credible working with senior Product and Engineering leaders.
• Expert at aligning cross-functional teams around shared growth goals.
• Ability to create a scalable operating cadence and govern a vendor ecosystem.

Benefits

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset.
• Open PTO policy for flexibility in time off.
• Days of Disconnect – collective breather once a quarter.
• Parental & Pawternity Leave.
• Best Life Perk – quarterly reimbursement for fitness journey support.
• Medical/Dental/Vision coverage.
• EAP for support when needed.
• Premium Calm App subscription for tranquility.
• And more benefits!

Company Description

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.