[Hiring] Social Media Strategist @MM Coaching Limited

Role Description

Marriage Reset is on a mission to save one million marriages. Our coaching programmes help men rebuild their relationships and become better husbands. More than 7,000 clients have enrolled, and our content has generated millions of views across social platforms.

We are hiring a Social Media Strategist to take full ownership of our organic social department. Paid media currently drives most of our client acquisition. We want to build a stronger organic presence that earns trust in the brand and consistently generates qualified inbound calls.

Instagram is our main growth priority. You will be responsible for the content strategy and creative standards across all our organic channels, with the autonomy to lead the department and accountability for its performance.

You will work directly with Josh Hudson, our co-founder and main spokesperson, to develop the brand’s organic content strategy. You will:

• Plan several months ahead and establish the monthly content agenda.
• Direct the work from initial concept to final approval.
• Develop content angles, write scripts in Josh’s voice, and prepare recording briefs.
• Run a content waterfall that turns long-form recordings into content tailored to each platform.
• Manage and develop the editors and copywriters, review their work, and ensure quality.
• Work with the wider marketing team to maintain a consistent brand across our digital presence.
• Assess audience growth and content performance across all organic channels.
• Work with sales to understand the contribution to qualified enquiries and booked calls.
• Use performance analysis to set priorities and improve results.

We expect you to take initiative, make informed creative decisions, and lead the department without close supervision.

Qualifications

• Proven organic social growth: A track record of growing an account for a founder, brand, or yourself, supported by starting and ending audience figures, a clear timeframe, and evidence of your personal contribution.
• Strategic content leadership: Experience developing content strategies over several months, directing production, and adapting the plan based on performance.
• Advanced copywriting and scriptwriting: Strong command of hooks, storytelling, and copywriting frameworks, with the ability to translate a founder’s expertise into compelling content that retains their voice.
• Content waterfall implementation: Experience building and managing a repeatable system for turning long-form recordings into short-form video and other content adapted to different platforms.
• Management of both video editors and copywriters: Direct experience setting briefs, reviewing scripts and edits, coaching team members, and holding them accountable for quality and deadlines.
• Practical AI experience: Experience integrating AI into content production or editing workflows, with editorial oversight to protect accuracy, quality, and brand voice.
• Excellent written and spoken English: The ability to write persuasive, natural copy for an English-speaking audience and communicate precise creative direction.

Requirements

• Significant audience growth: Adding around 100,000 followers to another person’s account, or growing your own account to that size, is highly valued.
• Coaching industry experience: Experience in any coaching specialty is an advantage.
• YouTube or other long-form audience growth: A record of building an audience through long-form content.
• Commercial results: A demonstrable contribution to multimillion-dollar sales, with a clear understanding of how that contribution was measured.

Working arrangement

• This is a fully remote engagement under an independent contractor agreement, requiring a full-time commitment.
• The compensation package includes a base salary plus performance incentives linked to sales.
• Time zone and core working hours: EST/PST.

Applications

• Please apply only if you meet the required criteria and can provide evidence of your experience. Applications that do not meet these requirements will not be progressed.
• Applications must be submitted through this job posting or our website. Please do not send applications or follow-up enquiries by direct message.
• Shortlisted candidates will be contacted within one to two weeks of applying. If you have not heard from us within two weeks, your application has not been shortlisted.

Thank you for your interest in Marriage Reset!