[Hiring] AI Ads & UGC Performance Video Editor @Paired

Role Description

This is a hands-on role combining customer research, direct-response creative strategy, video editing, and AI-powered content production. You’ll be responsible for turning customer insights into compelling video ads that capture attention, communicate value, and drive purchases.

Whether you're a video editor who knows how to turn raw footage into high-converting ads, an AI creative producer who can generate compelling UGC-style videos, or a creative strategist who can take an idea from concept to execution, you’ll have the opportunity to:

• Develop your own concepts
• Write scripts
• Produce finished ads
• Analyze their performance using real advertising data

Responsibilities

• Conduct Customer Research: Research customer avatars, buying motivations, pain points, objections, and desires through customer reviews, Reddit, social media comments, competitor ads, Meta Ad Library, and internal performance data.
• Develop Creative Angles: Identify customer insights and emotional triggers that can be translated into compelling advertising concepts and testable creative angles.
• Write Direct-Response Scripts: Develop persuasive video ad scripts and creative briefs outlining the target audience, core message, hook, value proposition, proof points, ad structure, and call to action (CTA).
• Produce Performance Video Ads: Create and edit engaging video ads for Meta platforms (Facebook and Instagram), focusing on strong hooks, storytelling, pacing, B-roll, captions, transitions, pattern interrupts, and sound design.
• Leverage AI Creative Tools: Use AI tools to produce UGC-style content, avatars, voiceovers, product visuals, images, B-roll, and video sequences.
• Optimize Creative Performance: Analyze advertising results, identify what works and what doesn’t, and continuously iterate on creative concepts to improve engagement and conversion performance.
• Collaborate with the Marketing Team: Work with internal stakeholders to execute creative briefs, strengthen existing concepts, and develop new advertising approaches.

Qualifications

• At least 3 years of experience creating performance-driven video ads for DTC e-commerce brands.
• A strong portfolio showcasing video ads personally developed and produced for Meta Ads (Facebook and Instagram).
• Strong understanding of direct-response marketing, including customer awareness stages, buying psychology, customer objections, hooks, offers, and conversion-focused messaging.
• Proven experience developing original creative concepts, writing video scripts, and translating customer research into advertising content.
• Excellent hands-on video editing skills, with a strong understanding of storytelling, visual composition, pacing, and audience retention.
• Practical experience using AI creative production tools such as Arcads, Higgsfield, Kling, ElevenLabs, or similar platforms.
• Ability to interpret advertising performance data and explain why certain creatives perform well.
• Strong creative problem-solving skills, initiative, and the ability to independently manage the creative production process.
• Comfortable working in a fast-paced, remote environment with a high level of ownership and accountability.

Requirements

• Experience with some of the following is a plus:
• AI video & generation: Runway, Kling, Veo, Sora, HeyGen, Synthesia, or similar tools.
• AI image & creative generation: Midjourney, Flux, ChatGPT, or similar tools.
• Video editing: Adobe Premiere Pro, After Effects, CapCut, or equivalent.
• Voice & audio: AI voice generation, voiceovers, sound design, and audio editing.
• Performance marketing: Meta Ads, TikTok Ads, direct-response creative, creative testing, and ad performance analysis.
• To respect everyone’s time, we will not move forward with applications that only include general video editing portfolios, cinematic showreels, YouTube editing portfolios, documentary work, podcast editing, wedding videos, corporate videos, and motion graphics portfolios without paid advertising experience.
• We're not looking for someone who has simply experimented with AI tools. We want people who can use them to create compelling, commercially effective creative assets.
• This role is specifically for creators who specialize in performance advertising for DTC brands.

Benefits

• Competitive USD salary based on experience.
• Fully remote position — work from anywhere.
• Opportunity to work with cutting-edge AI creative technology.
• High ownership role with direct impact on company growth.
• Collaborate with a fast-moving international team.