[Hiring] Social Media Manager @L1VE GmbH

Role Description

You are the voice of L1VE online. You build our social media from the ground up, take full ownership of it and work closely with our Content & Experience team. You report to the Head of Marketing & Sales. As the function grows, you can build your own team. You will work remote within Europe or the USA, or on-site in Berlin or New York.

What You'll Do

• Own all L1VE social media channels (Reddit, TikTok, Instagram, X; YouTube optional), incl. strategy, tone of voice and content calendar
• Build and lead our own subreddit, our main place for talking with the community
• Create platform-native short-form video (TikTok, Reels) that shows what it feels like to be there live with a VR headset, incl. ideas, scripts, editing and trend monitoring
• Create content hands-on together with our content team
• Manage community engagement across all channels, fast and in the L1VE voice
• Create real-time content around our live events, optionally on site
• Brief and manage freelancers, agencies, creators and on-site event partners, incl. quality control
• Report on reach, engagement, follower growth and traffic, and feed learnings straight into the next content
• Attend selected live events, including occasional international trips

Qualifications

• 3–5 years of social media management experience for a brand, publisher, sports club, league or agency
• A portfolio of your own posts, videos or campaigns with proven results
• Deep understanding of TikTok and Instagram: formats, algorithms, trends and internet culture
• Experience with Reddit and its communities
• Hands-on short-form video skills: concept, shooting and editing (e.g. CapCut, Premiere)
• Excellent written and spoken English (German is a plus)
• Strong sense of ownership and a hands-on mentality: you build things from scratch and see them through

Requirements

• Experience working with freelancers or agencies
• Practical experience with AI tools, ideally with concrete use cases
• Data-driven approach using platform analytics
• Interest in sports, entertainment and immersive technology

Benefits

• You work with live content from international sports and entertainment events that you won't find anywhere else.
• You get plenty of creative freedom, short decision paths and flexible hours.

Contact person

Annette Hansen - Recruiting Manager