[Hiring] Senior User Acquisition Manager @Genesis

Role Description

We're looking for a Senior User Acquisition Manager with a proven ability to scale paid channels, hands-on experience across multiple traffic sources, and direct ownership of $1M+ in monthly ad spend. This isn't a role where you just maintain campaigns. You'll launch new acquisition channels and help shape how an AI-first subscription product grows, working directly with the creative team and PMMs to turn your ideas into live tests.

Your Mission:

• Own Multiple Channels: take full ownership of several channels, including those we're already active on, such as Meta, TikTok, and AppLovin, as well as channels that are completely new to us, such as Google (YouTube, Demand Gen), Snap, and Pinterest.
• Build Campaign Analytics: track performance, identify growth opportunities, and turn data into clear decisions about what to scale, modify, or pause.
• Manage Automation: maintain and improve campaign automations across all channels and use AI tools to streamline workflows.
• Work in Squads: partner with creatives and PMMs on audience insights, messaging, creative briefs, and funnel consistency.
• Protect Unit Economics: connect acquisition performance directly to business metrics: CAC, ROMI, LTV, retention, and payback periods.

Qualifications

• 3+ Years in User Acquisition with Meta: hands-on experience as a UA Manager, independently managing campaign structure, budgets, bidding, and testing.
• Scale: direct ownership of $1M+ in monthly ad spend.
• Subscription Experience: UA for web subscription products (web-to-web); web-to-app or mobile app experience is a plus.
• Multi-Channel Background: experience with at least two major channels, such as Meta, TikTok, Snap, or Google (YouTube, Demand Gen).
• Launch Mindset: experience launching marketing channels from scratch.
• Data-Driven: strong understanding of campaign analytics, attribution models, cohort analysis, LTV, and payback.

Benefits

• Remote-First Culture & Workspace: work from anywhere in the world. We evaluate your business impact, not your hours online. We cover your coworking membership.
• Time Off to Recharge: 20 working days of fully paid annual leave plus paid sick days.
• Continuous Learning: a dedicated budget for professional courses, international conferences, specialized workshops, and advanced language training.
• Healthcare: a medical insurance package, including access to corporate medical consultants.
• AI-First Environment: a compact, high-performing team that deeply values high autonomy, tech-driven workflows, and proactive initiative.