[Hiring] SEO & Email/SMS Marketing Specialist @Coconut

Role Description

We're currently looking for top talent to fill the role below:

• Role: SEO & Email/SMS Marketing Specialist
• Monthly Rate: $900-1250
• Availability: Part-time 20 hours/week
• Time Zone: Pacific Time

To streamline your application, please carefully review and complete ALL THREE items below before proceeding to the application form.

What to Prepare:

• English Proficiency Rating – You will need to enter your CEFR English proficiency level in the application form. If you’re unsure of your rating, you can take a quick assessment here: EF SET Quick Check.
• Coconut VA Profile (Resume) – Before submitting your application, please create your Coconut VA profile using this template: Coconut VA Profile Template. ⚠️⚠️⚠️ YOUR RESUME MUST FOLLOW THIS FORMAT AND SHOULD BE IN ENGLISH. This is a test of how keen you are with details and how well you follow instructions. ⚠️⚠️⚠️
• 1-Minute Introduction Video – Record a short introduction video (preferably using Loom) and provide the link in your application. Before you do, check out these video tips and sample videos. Important: By submitting your video, you grant Coconut permission to share it on our platforms to help increase your chances of being matched with a client. Videos with broken or dummy links will result in disqualification.

Experience Needed/Responsibilities:

• Proven experience in SEO, email marketing and SMS marketing, with the ability to step in and contribute immediately with no learning curve.
• Maintains and grows the company’s SEO and AIO presence for a California-based cannabis contract manufacturer.
• Builds a couple of new SEO pages per week by following an existing service-by-location page structure, matching layout and word count across seven core services and California locations.
• Brings new SEO ideas to the table, such as backlink strategies and keyword targeting beyond the core terms.
• Builds and sends email campaigns weekly, tracking the engagement rates and testing and improving different campaigns.
• Writes campaigns focused on brand awareness and driving prospects to book a call with the production team.
• Launches roughly one SMS campaign per week, including testing new ideas like referral-focused campaigns.
• A/B tests subject lines, content and send times on an ongoing basis.
• Tracks and reports on open rates, click rates and campaign performance, and recommends improvements based on the data.
• Works independently with minimal oversight and proactively suggests new ideas.

Good to have:

• Strong email design skills and experience building visually polished campaigns.
• Experience creating images and graphics in Canva.
• Experience writing and running campaigns end to end, from copy to content to launch.
• Leadership mindset and comfort owning the marketing function as a strategic co-thinker.
• Background in the cannabis industry, co-packing or contract manufacturing.
• Experience with link building and proper SEO sourcing.
• Experience in B2B marketing where the goal is booking calls rather than direct product sales.

Non-negotiable Requirements:

• Highly responsive and over-communicative.
• Autonomous, creative problem solver who thinks strategically rather than just following instructions.
• Data-driven, with a habit of proactive A/B testing and regular reporting on results.

Industry/Tools Experience:

• Klaviyo
• SMS platforms such as TextUs or SimpleTexting
• Canva
• Google Docs
• SEO and website page building
• Cannabis, co-packing or contract manufacturing is a plus

Benefits

• ✅ Competitive Salary – We recognize your skills and experience with a great compensation package.
• ✅ 13th Month Pay – Enjoy an extra month’s salary—because who doesn’t love a little bonus?
• ✅ Paid Time Off – Recharge with 12 days of PTO to use however you like—vacation, self-care, or just a break from it all!
• ✅ US Holidays Off – Enjoy 12 paid US holidays throughout the year.
• ✅ Maternity & Paternity Leave – We support growing families with dedicated leave for new parents.
• ✅ Comprehensive Healthcare – We’ve got you and your family covered with quality healthcare benefits.
• ✅ Life Insurance* – Our full-time HMO plan includes life insurance for extra peace of mind.
• ✅ Mental Health Support – Prioritize your well-being with access to mental health consultations and wellness resources.
• ✅ Milestone Gifts & Birthday Treats – We celebrate your achievements and make your special day even better!
• ✅ Exciting Team Experiences – Think island getaways, virtual town halls, and regional meetups—because work should be fun, too!
• ✅ Stay Connected – Be part of a supportive network where you can learn, grow, and connect with amazing people.

Some benefits may vary. Full details will be provided during the onboarding process.