[Hiring] Email Marketing Automation Specialist @ShowMojo

Role Description

We're hiring a Marketing Automation Specialist to own HubSpot workflow architecture across our property management SaaS portfolio (ShowMojo and Tenant Turner). This is not an execution-only role: the person in this seat designs and builds the automation logic that drives lifecycle marketing, not just runs pre-built workflows.

This is a contractor position, remote, Philippines-based preferred.

Key Responsibilities

• Workflow Architecture
  • Design and build multi-branch HubSpot workflows from scratch, not just editing existing sequences
  • Architect lead scoring models tailored to property management buyer behavior
  • Build segmentation logic specific to the property management vertical (portfolio size, unit count, market, product line — ShowMojo vs. Tenant Turner)
  • Design lifecycle-stage email flows: lead nurture, trial/onboarding, activation, upsell/expansion, renewal, win-back
• Hubspot Execution
  • Set up campaigns in HubSpot, bringing together the emails, landing pages, forms, and assets for each one
  • Build and send emails in HubSpot, including newsletters, one-off sends, and nurture emails
  • QA every email before it goes out
  • Own the marketing email calendar: keep it current, keep every team informed of what's going out and when, and make sure sends stick to the schedule
  • Coordinate email sends with Customer Success
  • Keep HubSpot organized with consistent naming and foldering for emails, lists, and campaigns
  • Own UTM tracking on every email and campaign link, so each click gets credited to the right campaign
• Content & Landing Pages
  • Write email copy for automated email workflows sequences
  • Build and publish landing pages in HubSpot's CMS/page tools to support campaigns and lifecycle flows
  • Publish blog posts and pages in WordPress
  • Ensure workflows, content, and landing pages work as one connected system
• Ongoing Optimization
  • Run and maintain our lead nurture flows: keep emails, offers, and links current, and test changes that improve engagement and conversions
  • Monitor email performance and revise logic accordingly; share the results and make regular optimization recommendations to the team
  • Maintain clean data hygiene practices within workflows (list membership, enrollment/re-enrollment logic, suppression rules)

Qualifications

• Demonstrated HubSpot workflow architecture experience — must be able to design multi-branch automation from a blank canvas, not just configure templates
• Hands-on experience building lead scoring models
• Experience building segmentation strategies (behavioral, firmographic, or lifecycle-based)
• Experience designing lifecycle-stage email flows (nurture through renewal)
• Experience building landing pages in HubSpot's CMS or page builder tools
• Hands-on HubSpot Marketing Hub experience: building emails, landing pages, and campaigns
• 3+ years in marketing automation, ideally with at least 1–2 years focused specifically on HubSpot
• Strong B2B email copywriting skills, with samples you can share
• Experience publishing content in WordPress
• A sharp eye for QA: you catch broken links, wrong personalization tokens, and rendering issues before anything goes out
• Comfortable reading email performance data (opens, clicks, conversions) and turning it into clear recommendations
• Organized and proactive, with the communication skills to keep multiple teams aligned on a shared calendar
• Comfortable working independently in a remote, asynchronous, US-hours-adjacent environment

Preferred Qualifications

• Prior experience in property management, real estate, or a related vertical (rental software, PropTech, or landlord/tenant-facing products)
• HubSpot certification(s) — Marketing Software, Email Marketing, or Reporting
• Experience working across multiple product lines or brands within one HubSpot portal
• Experience with A/B testing email sequences and using results to refine workflow logic
• Experience running or maintaining lead nurture and lifecycle email flows
• Experience with UTM tracking and campaign attribution

Schedule and Availability

This role is a full-time equivalent of about 160 hours a month. Your working day should overlap consistently with US Eastern morning hours, when our standups, Sales syncs, and most async requests happen.

Rate starts at $15 per hour.