[Hiring] Senior Website Manager @Veracode

Role Description

Veracode is seeking a Senior Website Manager to own the strategy, governance, performance, and ongoing evolution of Veracode.com. Reporting to the VP of Product Marketing and working closely with the Creative Director, this role will lead the website roadmap, improve operational excellence, and turn business priorities into high-performing digital experiences that increase traffic, engagement, lead generation, and conversions.

You will own the web roadmap, lead the migration from WordPress to Webflow through launch and partner with marketing, creative, demand generation, operations, IT, and agency teams to translate business needs into scalable website experiences. You will oversee site infrastructure, reusable templates, page builds, campaign support, content publishing, and continuous optimization for speed, security, accessibility, SEO, GEO, and user experience.

The Senior Website Manager will improve the full digital journey, from organic discovery and campaign landing pages to content engagement, form conversion, personalization, and post-click experiences aligned to priority personas.

This role balances strategic ownership with hands-on execution. The Senior Website Manager should be comfortable setting priorities, managing stakeholders, improving governance, and jumping into the details of site updates, QA, analytics, campaign launches, and CMS operations when needed. This is a hands-on role. The manager will build and edit pages in Webflow, troubleshoot tracking and form issues, and review agency work in the code and configuration, not just in screenshots.

Qualifications

• 8–10+ years in web management, digital marketing, or web program management, with strong emphasis on strategy, design oversight, and growth.
• Experience leading a full CMS migration for a large B2B site (hundreds of pages or more), including redirect mapping, SEO preservation, and tracking validation.
• Strong experience with GA4, Google Tag Manager, UTM strategies, SEO and GEO tools (SEMrush, Ahrefs, Screaming Frog), and CRO (A/B testing, heatmaps like Hotjar).
• Knowledge of HTML, CSS, JavaScript, PHP, MySQL; frontend literacy (e.g., CSS Grid/Flexbox, animations).
• Familiarity with website security, ADA/WCAG compliance (accessibility-first design), performance optimization, and 2026 trends like AI personalization and immersive interactivity.
• Proven project management skills (e.g., Jira, Asana); experience managing agencies, vendors, in-house teams (development/design).
• Strong analytical mindset; ability to present performance, design, and growth reports to executives.
• Stakeholder management and cross-functional collaboration expertise.
• Experience with Marketo and Salesforce form/CRM integrations.
• Webflow Enterprise experience is a plus.

Requirements

• Migration Ownership: Take ownership of Veracode’s in-flight migration from WordPress to Webflow and drive it through launch and post-launch stabilization.
• Day-to-Day Site Management: Manage daily website operations, intake, prioritization, page updates, QA, publishing, troubleshooting, and stakeholder requests.
• Data and Analytics: Use GA4, Google Tag Manager, heatmaps, dashboards, and campaign data to monitor traffic, behavior, conversions, attribution, and funnel performance.
• Content Governance and Quality Control: Maintain site content standards, taxonomy, metadata, redirects, page ownership, review cycles, archival processes, and content hygiene.
• Strategic Roadmap and Vision: Architect and execute web strategies that incorporate AI-enabled personalization, SEO, GEO, campaign performance, content experience, and conversion optimization.
• Design Strategy & Governance: Lead visual and UX evolution, ensuring designs align with brand identity; manage scalable design systems, wireframes/prototypes (e.g., Figma).
• Conversion-First UX & AI-Enhanced Personalization: Direct user journeys for high-stakes pages; implement AI-driven adaptive experiences and A/B testing.
• Privacy, Consent, Accessibility and Compliance: Partner with legal, security, and marketing operations to manage cookie consent, privacy requirements, data collection standards, accessibility, and compliance needs.
• Performance Optimization: Use Core Web Vitals monitoring, A/B and multivariate testing, heatmaps, and performance insights to balance rich visual experiences with site speed.
• Reporting and Executive Visibility: Establish recurring website performance reporting, dashboards, insights, and recommendations.
• SEO, GEO and Growth Management: Lead technical SEO, GEO, keyword strategy, and content performance.
• Technical Oversight: Manage Webflow, WordPress, or similar enterprise CMS environments, and coordinate with IT and development teams.
• Website Release Management and QA: Own launch readiness for new pages, templates, campaigns, integrations, and site changes.
• Cross-Functional Leadership: Partner with various teams to gather requirements, align priorities, manage dependencies, and deliver website initiatives on time.
• Vendor and Agency Partnership: Act as the primary liaison for web development partners and agencies.
• Marketing Automation Integration: Work with marketing ops to ensure seamless ties with Marketo forms, lead capture, and CRM (Salesforce).

Benefits

• Anticipated base salary range of $125,000–$140,000.
• Comprehensive benefits package.

Company Description

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.