[Hiring] Vice President, Product Marketing @Spring Health

Role Description

The Vice President of Product Marketing will play a pivotal role in our marketing strategy through the positioning and packaging of our products and services. They will play an integral part in shaping and executing our go-to-market strategy, driving product adoption, enabling our GTM teams, and ensuring our solutions meet the evolving needs of our customers, members, and providers. This role requires a visionary leader with a deep passion for mental health, exceptional marketing acumen, and a proven track record of success in B2B environments.

What you’ll be doing:

• Develop and execute a comprehensive product marketing strategy that aligns with the company's business objectives and growth targets.
• Partner closely with the CxO and broader extended leadership team to position us for future horizons and new audiences in a way that builds brand credibility and opportunities.
• Lead and develop a team of product marketers across positioning, enablement, competitive intelligence, market research, and operations to execute on our ambitious growth goals and innovation strategy.
• Conduct thorough market research and competitive analysis to identify opportunities, trends, and potential threats in the mental health sector.
• Define and communicate the unique value proposition of our products, ensuring clear and compelling messaging across all channels.
• Lead the development and execution of go-to-market plans for new product launches, ensuring successful adoption and market penetration.
• Work closely with product management, sales, customer success, and other departments to ensure alignment and drive cohesive marketing initiatives.
• Leverage customer feedback, data analytics, and industry insights to inform product development and marketing strategies.
• Oversee the creation of high-impact marketing materials, including sales collateral, case studies, whitepapers, and thought leadership content.
• Provide the sales team with the tools, training, and resources they need to effectively sell and position our products.
• Establish and track key performance indicators (KPIs) to measure the success of product marketing efforts and drive continuous improvement.
• Be a thought partner and deeply embed yourself into the Revenue organization to ensure we are lockstep on strategic areas such as our sales story, our differentiators, our segment strategy, and more.
• Champion across our entire organization the voice of the market as it relates to what will attract high value prospects and ultimately grow our business.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 10+ years of experience in product marketing, with at least 5 years in a leadership role within a B2B environment.
• You have built or implemented AI tools that are used across multiple people or multiple teams to change the way that work is done.
• Proven track record of successfully launching and managing products in a competitive market.
• Strong analytical skills and ability to translate data into actionable insights.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to think strategically while executing tactically.
• Experience working in a late-stage company or fast-growing startup is a plus.

Requirements

• Achieving our brand awareness goals around Share of Voice, and brand visibility.
• Successfully executing on Product and Service launches in a way that drives traffic, leads, and ultimately credibility.
• Ability to drive product and service adoption across our customers, while ultimately driving and supporting renewal and upsell targets.
• Achieving strong product market fit in our positioning and messaging, ultimately measured by successful pull-through messaging in press, and pick up organically around our messaging.
• Strong revenue organization adoption of our collateral and material, which will be measured through enablement engagement and collateral success metrics.
• Strong partnership relationships with key stakeholders across the business, and team Thriving Scores that show the team is inspired, empowered, and energized.

Benefits

• Health, Dental, Vision benefits start on your first day at Spring.
• Employer sponsored 401(k) match of up to 2% for retirement planning.
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care.
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.