[Hiring] Product Marketing Lead @Canals

Role Description

You’ll be the first in Product Marketing at Canals, building the function from the ground up and playing a key role in establishing our messaging. We currently have two products with strong market fit, a third product in beta testing, and a roadmap of major new features, along with frequent feature updates based on customer feedback.

In this role, you’ll lead all product and feature launches, from market research to go-to-market strategy and execution. You’ll work closely with stakeholders across the company, including Engineering, Sales, Customer Success and Product, as well as Marketing teammates, to drive adoption and cross-sell. As our needs grow, there will also be opportunity for you to grow and lead a team of Product Marketing Managers.

What You’ll Do

• Lead the product and feature launch process
• Plan and manage launch audiences, tactics and timelines
• Develop messaging and positioning based on primary and secondary research
• Train and enable go-to-market teams on the new product/feature
• Develop supporting marketing materials, e.g., one pagers, website pages
• Manage communications to customers through marketing channels, e.g., email
• Coordinate cross-functional teams to execute launch tactics
• Create and maintain personas, product messaging, and positioning, based on the latest market insights and learnings
• Translate messaging and positioning into marketing and sales assets, e.g., slide decks, campaign ads, thought leadership
• Capture and organize competitive intelligence to support Sales and Marketing
• Track and measure adoption and effectiveness
• Influence the product roadmap based on market feedback
• Serve as a go-to resource for questions about product features and functionality

Qualifications

• 5+ years experience in Product Marketing
• Excellent written and verbal communication skills; ability to take complex concepts and distill them into digestible, relatable, and easy-to-understand writing
• Strong cross-functional collaborator, works well with and can “speak the language” of Product, Sales, Customer Success, Support and more
• Self-motivated and proactive — someone who gets things done without hand-holding
• Comfortable juggling multiple projects and shifting timelines
• Experience in a startup or fast-paced environment is a plus

Benefits

• We're building software that solves real problems for an industry that keeps the world running. Our customers rely on our platform every day to operate their businesses.
• We've found strong product-market fit and continue to grow quickly, creating opportunities for people who want to have a meaningful impact on the trajectory of a company.
• We believe great people build great companies. That's why we invest heavily in hiring, development, and creating an environment where talented individuals can do the best work of their careers.
• You'll work alongside ambitious, thoughtful teammates who care deeply about what they do, challenge each other directly, and have a lot of fun along the way.
• We value ownership, transparency, and continuous improvement. Good ideas can come from anywhere, and people are trusted to make things happen.
• We're remote-first, flexible, and distributed across North and South America, bringing together talented people from a wide range of backgrounds and experiences.