[Hiring] Product Marketing Manager @Zillow

Role Description

Zillow Rentals is looking for a Senior Product Marketing Specialist to own marketing for our Single Family (SF) advertising products, the paid advertising products that help single-family rental owners and property managers fill vacancies faster on Zillow.

This role will shape product-market fit for our SF advertising products, along with how they are positioned and brought to market for business audiences, from mid-market property management companies to large institutional owners. Sitting at the intersection of Product, Sales, Data Science, Research, Comms, and Marketing, you’ll translate customer insights and performance data into clear value propositions and proof of value.

As the first dedicated marketer for SF advertising, you’ll run the program end to end, from positioning and launch planning to hands-on execution in sales enablement, email, web, and industry events, while partnering with shared Comms, Brand, Media, and Web teams. This role is ideal for a product marketer who likes building from the ground up, brings structure to ambiguity, and wants real ownership of business outcomes. It requires strong writing skills, structured thinking, and the ability to simultaneously manage many cross-functional initiatives in a fast-moving environment.

Qualifications

• 5+ years of experience in B2B product marketing, or a similar strategic role in product management or consulting
• Exceptional writing and storytelling skills, with the ability to distill complex products into clear customer value
• Strong analytical thinking and comfort turning performance data and research into proof points and insights
• Proven ability to lead cross-functional initiatives and manage complex go-to-market programs, such as a launch, relaunch, or customer migration
• Strong stakeholder management and communication skills
• Hands-on across the marketing mix (messaging, sales enablement, email, web, and events) and comfortable building a program from the ground up

Requirements

• Experience working in SaaS, advertising products, or real estate / proptech
• Experience marketing to business buyers, including both sales-led and self-serve motions
• Familiarity with experimentation, lifecycle marketing, or growth frameworks
• Familiarity with property management or property management software

Benefits

• Competitive base salary
• Equity awards based on factors such as experience, performance, and location

Company Description

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence.

Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2026, and included on TIME’s America’s Best Companies 2026 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.